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Lengow Ecommerce Day
Lengow Ecommerce Day will return to Paris on 27 September 2016, and this year the event is all about cross border ecommerce. During this day, speakers, partners and participants will come from all over Europe to discuss the future of the online retail sector.
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This year, Lengow Ecommerce Day is based around four main themes: Cross-channel, cross-border, cross-device and cross-data.
“Search engines, price comparison sites, marketplaces, social networks, messenger applications… How to tackle this new environment and succeed in omnichannel? Meet the key cross-channel players and discover best practices.”
“Faced with global actors such as Amazon or Alibaba, online retailers can no longer limit themselves to their own domestic markets. How can you break through these domestic borders and launch your activity in Southern, Northern or even Eastern Europe? Meet the key cross-border players, and discover best practices.”
“After several years of unfulfilled promises, mobile has finally become the ‘first screen’ for a whole new generation. And beyond text, should you experiment with new features such as voice recognition, images or even virtual reality? Meet the key cross-device players and discover best practices.”
“In the era of Big Data, social networks and the Internet of Things, data has blown up. How can you manage this data, and adopt a data-driven strategy? Meet the key cross-data players and discover best practices.”