Retail Media Days CEE 2024

Retail Media Days CEE, taking place in Warsaw on November 12th as part of the broader NXT Media Days Europe, will focus on the rapidly growing landscape of advertising within online retail environments.

The event will explore how established networks are innovating with new solutions and ad products to stay competitive, reshaping the customer journey and driving higher conversion rates. They aim for 150 Industry leaders from retailers, brands, media agencies, tech providers, and e-commerce platforms to discuss the challenges and opportunities shaping the future of retail media in Europe.

Agenda

● Keynote Presentation on IAB Europe’s Retail Media measurement standards
● Benefits of the retailers shoppers data for the brands
● Retail media market : Standardisation, confidence and transparency issues
● Early leaders of the retail media in CEE
● Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)
● The boom of non endemic advertising
● How to efficiently internationalise retail media strategies?
● How channel partners can help increase sales via retail media?

Speakers

● Jason Wescott – Retail Media Committee Chair / Head of Commerce Solutions at GroupM – IAB Europe
● Gaby Echeverri – Retail Media Director – Publicis Media
● Dany Satine – Group Head of Retail Media & Digital Programs – Kingfisher plc
● Charina Lumley – Head of Retail Media, Sales and Activation – DOUGLAS Marketing Solutions
● Marcin Bruś – Group Advertising Director – Allegro
● Frédéric Marty-Debat – Global Retail Media Lead – Adeo
● Heike Lari – Director Partner Consultancy & Propositions – Zalando Marketing Services
● Łukasz Sztuczynski – E-Commerce Director – GroupM
● Moritz Hoffmann – Managing Director Retail Media – pilot Agency Group
● Tanguy Le Falher – Head of Retail Partnerships – Unlimitail
● Michal Jankowski – eCommerce Director and Leadership Team Member East Europe – Lipton
● Slawomir Stepulak – Shopper Marketing Manager – Maspex