Everli raises €85 million to expand across Europe

Everli, an Italian marketplace for online grocery shopping, has raised 100 million dollars (85 million euros) in a Series C round. It will use this money to further expand across Europe.

The funding round, led by Verlinvest, is Everli’s largest to date. New investors Luxor, DN Capital, C4 Ventures, and Convivialité Ventures joined, together with existing investors FITEC, 360 Capital, Innogest and DIP.

The Italian company explains that it will use the millions of euros to further accelerate the expansion of Everli in Europe, and to hire more people in areas such as tech, product, operations, marketing and finance.

Everli wants to further accelerate its expansion across Europe.

Everli, which was previously known as Supermercato24 but changed its name as part of its international expansion strategy, is an online marketplace for online grocery shopping. Customers can choose their favorite supermarket and order products in stores for same-day delivery via dedicated Everli Shoppers.

300,000 products in 4 European countries

Currently, it has partnered with large grocery brands in Europe, including Lidl, Kaufland, and Carrefour. Through them it offers access to more than 300,000 products across 70 cities in Italy, Poland, the Czech Republic, and France.

According to investor Verlinvest the world is now experience a major consumer revolution, with grocery shoppers massively and durably shifting online. “We are proud to be rewriting the rules of the grocery industry together with Everli”, executive director Simone Sallustio says.

He thinks that the combination of Everli’s tech and data experience and the grocery retail experience of its partners gives the Italian company a great position to cement itself as the European online grocery market leader.

‘This industry will never be the same again’

Federico Sargenti, CEO at Everli, explains how his company is only getting started. “Because this industry will never be the same again: the shift to online delivery is not reversing, and expectations on all sides are only increasing. We have built a model which we believe offers unparalleled value to consumers, through wide access to the retailers and products they love, even in less urban areas, and to retailers, who are now able to affordably compete online and reach a whole new consumer base.”