Factory14 raises 164 million euros to acquire brands

A new startup called Factory14 has joined the already crowded market of companies that acquire and sale marketplace vendors. Factory14 has raised 200 million dollars (164 million euros) and has already made four acquisitions.

The list of European Amazon seller acquisition companies keeps on growing. Latest player in this market? Factory14, a startup that has its headquarters in Luxembourg. The company has raised about 164 million euros to acquire and scale ecommerce brands that sell their products on popular online marketplaces such as Amazon.

The company has raised about 164 million euros to acquire and scale ecommerce brands.

According to TechCrunch, most of the money is coming in the form of debt. DMG Ventures and DN Capital led the equity-based seed funding, while VentureFriends, among others, is also participating. Victory Park Capital provided the credit facility and also participated in the funding round.

Four acquisitions completed so far

Factory14 was founded earlier this year and has made four acquisitions since then. The latest company it acquired is Pro Bike Tool, a direct-to-consumer seller of its own-brand bike accessories and tools.

Consumer goods inspire us.

The Luxembourg-based company says it wants to focus on acquiring marketplace sellers that are already seeing success and are profitable. “We finance, acquire and grow the world’s best digital brands”, Factory14 says on its website. “Consumer goods inspire us, we are on a mission to craft the most recognizable brands of the 21st century.”


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