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Fashion Digital Lab launched in Switzerland

Fashion Digital Lab, a new center for technology, has launched today in Lugano. The goal is to give a physical form to the digital ecosystem supporting fashion companies. Fashion Digital Lab is powered by ecommerce association NetComm Suisse and investments from public and private operators.

Fashion Digital Lab consists of 4 floors and 3,500m2 and wants to transform the future of fashion in Switzerland. It incorporates both merchants and service providers. Located just outside Lugano and close to Milan and Zurich, it has coworking and meeting spaces, private offices and event and training rooms. Netcomm Suisse, Swiss Post and PostFinance have offices in this building.

“Whether your brand is interested in ecommerce, wearable technology, analytics, software or the CRM of Things, our ecosystem helps you stride towards the future through training, coaching and cross-pollination of ideas”, Fashion Digital Lab says on the website.

NetComm Suisse Digital Academy
The initiative involves the inauguration of the NetComm Suisse Digital Academy, which is a project run in collaboration with the University of Lugano, which focuses on training and research in the areas of fashion, luxury and ecommerce.

Companies who want to join Fashion Digital Lub, must be a renowned Swiss or international company, work in the fashion industry and devoted to innovation.