Fashion store Lesara expands to 16 new countries in Europe
Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.
According to the press release [pdf] the foundation for this big step in further internationalization was a relaunch of Lesara’s existing websites as well as the launch of Lesara.com. The online fashion retailer is already active in six European countries: it started in Germany, but now has also dedicated websites in Switzerland, Austria, Luxembourg, the Netherlands and Italy. The latter is, after Germany which generates 60 percent of sales at the moment, the company’s strongest growth market.
Positive feedback from Scandinavia and the UK
“It was our goal from the very beginning to become a global brand for sought after fashion and lifestyle products at reasonable prices”, says CEO and founder Roman Kirsch. “We have received lot of initial demand and positive feedback, in particular from the Scandinavian markets and the United Kingdom and we hope to grow significantly there. More specifically, the United Kingdom is not only the largest ecommerce market in Europe, but is also one open to companies that offer inexpensive fashion.”
In September this year, Lesara successfully completed a series B round of financing totaling 15 million euros led by Norwegian venture capital firm North Zone. Thanks to this money, Lesara was able to further expand in Europe.
Lesara was founded in 2013 and has offices in Berlin, where it’s headquartered, and Guangzhou, China. It also operates logistics centers in Berlin, Stauffenberg near Kassel and Shenzhen in China. Here the goods are shipped to the European customers.