Heroes raises €55 million to acquire and scale Amazon brands

Heroes, a company from the United Kingdom, has raised 65 million dollars (55 million euros) in a round led by Fuel Ventures and 360 Capital Partners. The company acquires, operates and scales small and medium-sized ecommerce brands that sell on Amazon.

Heroes is a new ecommerce business that’s focused on acquiring and scaling high-performing Fulfilment by Amazon businesses from a range of different sectors. It provides founders with an exit opportunity while optimizing and scaling the brand internationally with an in-house team.

Funding will be used to finance further acquisitions

The UK-based company says it will use the fresh funding mostly to finance further acquisitions, grow the brands, and continue to expand the team. Mark Pearson, CEO at Fuel Ventures, says about investing in this company: “They have the requisite tools needed to be the major player within the European FBA ecosystem. From our initial discussions all the way through to leading what is one of the largest seed rounds seen across Europe, we’ve been incredibly impressed by their vision for the business and their plans to execute.”

One of the largest seed rounds seen across Europe.

Heroes was founded by twin brothers Riccardo and Alessio Bruni in June this year. The company completed its first acquisitions and reached profitability within five months of incorporation. “We’re excited to come out of stealth mode and announce our first funding round. The support from investors since our early days has been a huge vote of confidence in both our vision and the team”, Riccardo Bruni says. “We are moving at an unprecedented speed. Our goal is to become Europe’s largest acquirer and operator of Amazon FBA brands in the coming years.”