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Infographic: The internet habits of Europeans

Let’s have a look at the web usage habits of Europeans. For example, did you know that they represent 12% of the global population, while representing 21 of the online population? And did you know that Iceland and Scandinavia have the highest internet penetration on this continent? Check out the infographic and be amazed by more numbers!

If you look at the infographic, you’ll see that almost six out of ten Europeans shop online. Online shopping is particularly popular in the United Kingdom, Denmark, Sweden, Germany and the Netherlands. On the other hand, Romanians, Bulgarians en Italians are the least likely to shop online.


The infographic is made by the London-based digital agency MintTwist.