Klarna launches in Poland

Swedish fintech company Klarna has entered Poland this week with the launch of its ‘buy now, pay later’ service in collaboration with H&M. This is the latest expansion of Klarna, which has been gruadually building its presence in Europe in the last years.

Klarna is now officially active in Poland. With a new office in Warsaw, the payments company launches its service in the country while collaborating with H&M. In a press release, the company said it expects to offer their payment service to other retailers in Poland soon.

“I am thrilled to launch Klarna in Poland. Our goal is to empower Polish consumers to shop, pay and bank in a smarter way that truly fits their lives”, says Sebastian Siemiatkowski, CEO and co-founder of Klarna.

Interest-free payments in 30 days

Shoppers in Poland can now buy items and make interest-free payments within 30 days of their purchase. The Klarna app is also available there, which allows shoppers to manage their Klarna payments to participating retailers.

Demand for a pay later option

Before its expansion, Klarna commissioned a survey in Poland to study online consumer behavior. According to this study, 96 percent of online shoppers made an online purchase during 2021. More than half (59 percent) would only shop online if they had to choose and 33 percent shop online weekly.

The study also showed that there is a huge demand in Poland for a pay later option. Close to 70 percent of those polled said they would trust a merchant more if a pay later option was available, while roughly one-third said they would use the pay later option for their purchases if it was offered.

Klarna in Europe

The launch in Poland comes with a local team and office in Warsaw. This is an addition to Klarna’s current offices within Europe in the Nordics, Italy, Spain, Germany, Belgium, the UK and the Netherlands.