MenInvest acquires British online retailer Oki-ni
French ecommerce company MenInvest has acquired the London-based online retailer Oki-ini for an undisclosed amount. Two of Oki-Ni’s co-founders will join the company’s board as shareholders and will advisor the Group. The acquisition is all part of MenInvest’s plan to reach €100 million in revenue by 2016.
Oki-Ni generates 40 percent of its sales in the United Kingdom, closely followed by the US, Japan and Germany. All of them are markets that MenInvest would like to target. MenInvest, founded in 2010 by Marc Ménasé, owns three other menswear ecommerce sites: Menlook.com, Timefy and Saint Sens.. Combined they offer more than 300 brands and attract more than 1.5 million unique visitors per month from over 60 countries. Menlook.com
With the acquisition of Oki-Ni (more than 500.000 unique visitors per month) MenInvest hopes to reach 20 milion euros in revenue at the end of this year. By 2016 they hope to reach 100 million euros in revenu and become the global fashion destination for men online.