Monoprix, subsidiary of Casino Group, is busy acquiring Sarenza, a popular online shoe retailer from France. With the expected acquisition, Monoprix wants to further present itself as an omnichannel lifestyle leader. The ecommerce know-how of Sarenza should help Monoprix with its digitalization strategy.
Casino Group shared this news yesterday, but didn’t say how much money would be involved. Fact is that Sarenza generated over 250 million euros of sales (before returns) during its last fiscal year. The French retail group thinks the acquisition of Sarenza will turn Monoprix into a “truly unique omnichannel lifestyle leader”, thanks to the combined forces of the Monoprix network, its fashion, home and beauty offering as well as the expertise of its teams, with the ecommerce experience of Sarenza.
‘Monoprix will be major player in non-food ecommerce’
According to Régis Schultz, chairman of Monoprix, the operation is fully part of the company’s strategy. “In our city-center locomotives stores, we combine a food offering, a non-food offering and innovative services. It is perfectly logical to recreate this complete offering online. After the agreement with Ocado last November, which reinforces our leading status on food delivery, Monoprix will position itself, with Sarenza, as a major player in non-food ecommerce.”
Last year, French supermarket owner Casino Group signed a deal with online retailer Ocado, to use their ecommerce platform to develop its online business, which started with the Monoprix brand.
Sarenza is a French ecommerce company, founded in 2005. The online shoe retailer sells over 570 brands and is active in most European countries. In eleven European countries, Sarenza has a dedicated online store, while the rest of the market gets served through Sarenza.eu.