Neteven expands in France by connecting several new marketplaces
Neteven recently accelerated its European expansion by strengthening its position in the UK and developing its international sales team and marketplaces partnerships. 50% of the products integrated by Neteven now come from companies based outside of France. By connecting eight new marketplaces in the country it wants to attract more foreign brands and retailers to the French market.
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To allow European brands and retailers to successfully launch their ecommerce business in France, Neteven continues to expand its presence in the country. It already was connected to the larger marketplaces such as Amazon, eBay or La Redoute to name a few. This year it connected to several new marketplaces in the country. Among them are Darty and Boulanger which are known for their offline distribution of product categories like consumer electronic goods, home & Garden, toys and kids. Boulanger and Darty are France’s answers to Tesco. Darty is the 6th most visited website in France with 16 million unique visitors per month and has recently opened its offering to a multitude of new categories and offers web-to-store services to its third party sellers. Boulanger has been partnering with its brands for the past 60 years and collaborates exclusively with them. As an omnichannel retailer, Boulanger enables customer returns via its 122 stores.
Neteven has also integrated the last expansions of Cdiscount. These are dedicated to DIY, decoration, baby care, kids and garden. Cdiscount also offers its own customer service, logistics and technical platform to third party sellers. Another new connection is that to fashion marketplace Menlook. Originally dedicated to menswear, the website has recently opened its catalogue, via its marketplace, to new categories such as sport, design and high-tech.