Last year one in nine European customers ordered goods or services over the internet from sellers from other EU countries in the last twelve months. That’s more than in 2011, when one in ten customers ordered from their ‘neighbours’. A positive development as the European Union tries to vanish the (online) borders between countries.
Hunkemöller, the largest high-street lingerie brand in the Benelux, is expanding its webshop for European customers. It already has local webshops in the Netherlands, Belgium and Germany, but now there is an international site for customers abroad. Site visitors can select five different languages and orders can be shipped to a total of 17 countries.
Strato, one of Europe’s largest webhosting companies, is stepping up its game. It recently relaunched their software in the Netherlands by offering more features for less money. It already established a successful relaunch strategy in Spain and Germany.
Ecommerce company Fab wants to be the world’s number one design store. To get there the company opened a brick-and-mortar retail store, redesigned their web and mobile apps and announce new lines of ‘Exclusively Fab’ products and the acquisition of a online custom furniture maker.
The British online fashion retailer ASOS is planning to launch a Chinese website in October of this year. Over the next three years it wil spend between £12m ($18.6m) and £18m ($21.4m) in an attempt to break into the booming ecommerce sector in China.
Amazon this week expanded its Android-based Appstore. Previously the appstore was only available in the United States, the United Kingdom, Germany, France, Italy, Spain and Japan. Now it added nearly 200 countries to the list. The storefronts will be coming in the next few months, when Amazon will officially launch its Appstore for Android internationally.
Yeah, you read that correctly. Poland is the fastest-growing ecommerce market in the European Union. And Poland grows really fast, as in 2011 the country, compared to 13 other European countries, ended second-to-last in terms of percentage of retail business done online. And now, according to a report from the Centre for Retail Research, the ecommerce sector in Poland is growing the fastest of them all.
Spain is an upcoming market in the European ecommerce sector. When we look at the current state of ecommerce in Spain, one might think that for such a big country (for European standards) there is still a lot to achieve. But nonetheless, let’s look at an infographic which shows how Spain is doing with online shopping.
Zalando is trying to gain some more ground in Italy. The German e-retailer is trying to do so by opening several pop-up stores, which should attract high street customers to the online shop. Recently they opened a pop-up store in Milan and now this initiative will be repeated in Rome.
Starting an online shop to sell some stuff is made even easier now Tictail has entered the market. This ten-month-old startup from Sweden wants to make selling things online a mere trifle for anyone who ever wanted to run a shop online. In minutes you can start selling en earning.
The Dutch ecommerce solution SEOshop is spreading its wings to other countries. The company is in any case being very ambitious, as it tends to quadruple their customer base. SEOshop, self-appointed as the fastest growing ecommerce platform of Europe, is a hosted ecommerce solution that allows retailers to set up and run their own online store.
Okay, it’s still two months before we could answer this question, but it’s still fun to look forward to it, right? On the 3rd of June, when the Global E-commerce Summit will be held in Barcelona, different winners from different European countries will compete for the third time for this price, which is divided into three categories.
Despite the economic problems Western Europe has to fear, all is still going well on the ecommerce front. According to data from the “European Online Retail Forecast 2012 to 2017” from Forrester Research, European online sales in key markets (the UK, France, Germany, Italy, Spain, Sweden and the Netherlands) will rise an average of 12% annually in the aforementioned period.
The European Union desperately wants to create a single market, but chances are this won’t happen soon. It doesn’t matter if it’s their neighboring country or the United States, many European consumers are still hesitant to shop online from retailers outside their own countries. This year cross-border sales will only account for 10.6% of Europe’s web sales.
Online payment system PayPal announced last week that it will be rolling out PayPal Here in Europe, starting in the United Kingdom. For the European market, the solution comes with a different piece of hardware. Instead of swiping, customers can now insert their chip-based card and enter a PIN number to verify their identity.