Poland may be the fastest-growing ecommerce market in the European Union, it still has a very low conversion rate. And among those internet users who actually do drop items in their virtual shopping cart, a strong majority of 67 percent leave the store without ever completing the transaction.
Mangopay, a payment solution for marketplaces, crowdfunding and collaborative platforms is aiming for transactions totaling 500 million euros by 2015. The capital injection that was announced this week will probably help Mangopay with this as well with its growth ambitions in Europe.
The ecommerce industry in Serbia has shown some fantastic results as it grew 39% to 8.16 billion dinars, or 70.4 million euros last year. A downside to the story may be the fact the lion’s share of all transactions went to non-Serbian online stores, as its inhabitants shop drastically more abroad than at local stores. Of the total number of 1.7 million transactions, 1.45 million took place on foreign websites.
Oxatis, the French provider of ecommerce software, got a capital injection worth 3.5 million euros from Omnes Capital and A Plus Finance. With the fresh funding, Oxatis is able to boost its research and development team, which is a part of its growth strategy. Also, sixty new features will be added to Oxatis’ software-as-a-service platform.
The fourth edition of what has become the most important ecommerce ‘rendez-vous’ in France starts tomorrow in Monaco. More than 800 decision makers and big names from the ecommerce industry are heading today to the French Riviera for 1,500 one-to-one business meetings and network opportunities.
The European Multi-channel and Online Trade Association launched its European trustmark for online merchants yesterday. The association, which claims to represent more than 80% of the ecommerce industry in Europe, establishes harmonized certificate criteria for all national trustmarks in Europe.
The ecommerce industry in Finland grew nearly 9% last year. Finnish consumers bought online goods and services worth 10.5 billion euros. So far, in three years the Finnish ecommerce market has increased by almost a fifth.
Out of 18 European countries, the United Kingdom has the highest share of people who order something online every month using their smartphone. Almost one in three Britons shop on their mobile, while two in three Britons are using smartphones.
Dutch company WebwinkelKeur has announced today the launch of its Spanish equivalent eValor. In the Netherlands, WebwinkelKeur is known for the fact merchants can put its trade mark on their site, after which a page with customer experiences is implemented.
British ecommerce delivery platform Scurri announced it raised €1.2 million in seed capital funding, led by Episode 1 Ventures, ACT Venture Capital and Haatch. These companies joined existing Angel investors to fund Scurri’s expansion plans. The ecommerce delivery platform wants to develop further in the United Kingdom.