Russia is a remarkable country within Europe. It extends accross the entirety of northern Asia and much of Eastern Europe, thereby being a transcontinental country. In terms of ecommerce and other online services, Russia also differs from the most European countries. Let’s have a look at ecommerce in Russia with an interesting infographic.
Annual growth of ecommerce sales in Eastern Europe outpaced that of Western Europe by 13 percentage points in 2012. For this current year a double digit growth above 20% is expected, although this growth is likely to decrease by 2017. But although Eastern Europe grows faster than Western Europe, the latter is still the one accounting for most of ecommerce sales in the whole of Europe.
A double digit growth rate above 10% in B2C ecommerce sales in Western Europe is expected for 2013. Total ecommerce sales in this region are expected to reach over 300 billion euros by 2016, as cross border shopping continues to gain popularity among European consumers.
eBay wants to gain more ground in the offline retail business as its new initiative Click & Collect will give customers the ability to pick up their products in store. Argos, the largest general-goods retailer in the UK, is supporting this new service from the start.
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
Ecommerce in Turkey is, compared with other European countries, kind of a laggard. Not that big of surprise, as Turkey is often hard to compare with other European countries. But although the country is known as a developing economy, when we look at its ecommerce it’s a different story.
Online shopping in the United Kingdom is about to grow by fifty percent over the next five years. It will then account for one euro in every seven euros spent by customers in 2018. At least, that’s what a new research forecasts.
Ecommerce sales in the Netherlands grew to 5 billion Euros in the first six months of 2013, a growth of 8% compared to the same period one year ago. Although the growth flattens slightly when you compare it with previous years, it´s still a good ecommerce year for the Dutch. Especially when you take into consideration the country is still in a recession and consumers now aren’t that eager to spend money.
The ecommerce industry in Spain achieved a total value of 2.8 billion Euros during the first quarter of this year. It’s remarkable that 43.2 per cent of transactions are cross-border online purchases and only 40 per cent of the total volume relates to purchases from Spanish local sites.
The European ecommerce market is doing well. It’s growing faster than the US market for example. But maybe it doesn’t have to watch out for American competition, but rather keep an eye open for the Chinese ecommerce market. Sales of Alibiba Group are expected to surpass those of the total ecommerce market in the US by year-end!