QVC expands European presence to France
Multimedia retailer QVC has announced it’s planning the launch of a French website, QVC.fr should be a place to shop online in the second quarter of 2015. With the launch of the French service, QVC expand its global ecommerce business to seven operation reaching nine countries.
Mike George, president and CEO of QVC, thinks France offers a strong opportunity for the big ecommerce company, as it is the EU’s second largest economy, “with a robust ecommerce sector and solid digital infrastructure.” He thinks what QVC has to offer will hold great appeal for French shoppers.
Working with local French organizations
In order to guarantee a smooth launch in France, QVC will we working closely with Invest in France Agency (responsible for promoting and facilitating international investment in France) and the Paris Region Economic Development Agency, aka PREDA. Serge Boscher, managing director of IFA, thinks QVC will create significant opportunities for consumer businesses and brands across the region. He also thinks QVC’s decision to enter France reflects “the evolution of the French marketplace, the new opportunities generated by our growing digital economy and advances in the TV landscape”.
Sabine Enjalbert, managing director of the PREDA, is also positive about the move. “It’s testament to the fact that we are a growing center of excellence, specifically in the technology, broadcast and online fields.” She looks forward to QVC’s entrance and its creation of jobs and contributions to the Western European country.
Online, on mobile and TV
QVC, which is available in 300 million homes worldwide through its broadcast programming in the United States, the United Kingdom, Germany, Japan, Italy and a joint venture in China, expects to create about 200 jobs in the first two years they will be active in France. The content will be produced in France by a local team and will be available online, on mobile devices and on major satellite TV, cable TV and IPTV services in France.