Record amounts of non-food items bought online in UK

Ecommerce is now accounting for almost a fifth of all the non-food items bought by Britain’s shoppers. What’s even more astonishing is the fact that in October more than 30 percent of all sold footwear was being bought online. The internet now also accounts for 24.1 percent of all clothing sales made by stores.

So hooray for ecommerce! It’s great news for online retailers now the start of the holiday season is near. The figures from the British Retail Consortium also shows that 3.7 percent of all health and beauty purchases happens online. It’s expected British shoppers will spend an all time high 12.84 billion euros, an increase of 15 percent compared to the same period last year.

According to Helen Dickinson, Director General at BRC, the month October “saw wide ranges of festive products and gift ideas hitting the shelves as retailers readied themselves for the countdown to Christmas, and many shoppers valued the choice and convenience that came with browsing and buying online, as well as the opportunity to pre-order some of the key releases planned for November.”

Online sales expected to continue to pick up pace
She thinks that many of British consumers will this year ‘click into Christmas’ more than ever before. “Retailers have invested significantly in user friendly websites, fast deliveries and convenient ways of buying in-store, at home or on the move. These figures are an encouraging sign that these improvements are striking a chord with customers.” David McCorquodale, Head of Retail at KPMG expects online sales to continue to pick up pace. “This will be another bumper Christmas for the online sales channel, be it through click and collect or the traditional delivery to a customer’s door.”