Supermercato24 raises 11 million euros

Supermercetato24, an Italian same-day delivery service for online groceries, has raised 11 million euros. The money comes from new investor DIP Capital and current investors FII Tech Growth, 360 Capital Partners and Innogest.

The ecommerce company wants to use the investment money to solidify its position in Italy, to deploy additional services for retailers and brands, and to further boost its international expansion. Recently, it launched in Poland after it acquired grocery delivery service Szopi in October last year.

Expansion across Europe

Federico Sargenti, CEO of Supermercato24, commented on the funding news by explaining how his business established a leadership position in Italy and is now scaling internationally. “We aim to expand geographically across Europe, while also launching new tools to serve our partner retailers and brands. The European online grocery market is in a key phase of growth and we want to lead the way by leveraging our technology and innovative business model”, he says.

The European online grocery market is in a key phase of growth.

About Supermercato24

With Supermercato24, retailers can start selling their groceries online with no up-front investment costs. At the same time, the platform allows customers to have their groceries handpicked and delivered on the same-day, from their favorite supermarket and at the same price they would get in-store.