Swedish ecommerce platform Centra wants to expand

Centra, an ecommerce software provider from Sweden, is ready to conquer the international market. The company, which focuses on online retailers active in the fashion and lifestyle industry, has not made any marketing efforts to date, but is now recruiting marketing, sales and support people to meet the increased demand and to grow internationally.

Centra itself says it has been silently growing in the past few years. Until now, the Stockholm-based startup hasn’t made any marketing efforts, but it already has over hundred brands that use its ecommerce software.

Ecommerce solution for both B2B and B2C retailers

The company offers a ecommerce solution for both B2B and B2C retailers and was founded by serial entrepreneurs Piotr Zaleski and Frans Rosen. The ecommerce software provider is now looking to hire marketing, sales and support people so they can grow further in the near future.

Goal is to become the go-to software for fashion and lifestyle retailers

“We are now ready to expand and enter new international markets. Our main focus moving forward is rapid growth”, says Martin Jensen, who was appointed as CEO at the end of last year. “Our monthly recurring revenue has improved with over 50 percent so far this year and we look to beat that number by a lot during 2019. Ultimately, our goal is to become the go-to ecommerce software for brands within the global fashion and lifestyle industry.”

Whereas other ecommerce platforms are mostly directed towards the whole ecommerce industry, Centra is really focusing on brands in the fashion and lifestyle sector. It’s an industry that faces some major challenges now the market has become more digital, so Centra thinks it has a great opportunity to capture a significant piece of the market.

‘It’s important how brands will deal with digital transformation’

“How well brands will make the shift towards digital will determine whether they survive or not. Centra has a proven track record of successfully helping brands through this transition”, Jensen continues. “We’ve also been very responsive to our clients when building the product. Now we look forward to successfully growing together with our current and future clients.”

Centra was founded in Sweden in 2014 and has offices in Stockholm (Sweden) and Wroclaw (Poland).