Ecommerce is getting more and more popular in Ukraine. In June, about 13.6 million internet users visited online stores in the Eastern European country, which is 1.3 million more than in the same period last year. And these are the most popular ecommerce websites in Ukraine.
The Ukranian company AstraFit, which offers an online fitting room that can be implemented in ecommerce websites, has launched a new version of its widget. With this tool, online fashion retailers should be able to increase their conversion as customers are now better able to choose the right size.
Several European retailers aren’t doing business in Ukraine, but there are online startups who sell these companies’ goods in the Eastern European country. IKEA for example doesn’t have an ecommerce site for Ukrainian consumers, so these people are now being helped by unsanctioned resellers.
PrivatBank, the largest commercial bank in Ukraine, has launched its own online marketplace, called PrivatMarket. Buyers and suppliers come together on this platform that was been in the works for quite some time. PrivatMarket is aimed both at private and business clients from the Ukrainian bank.
Groupon closed the doors of 4 European websites. After closing its operations in Greece, Turkey and the Nordic countries, the American ecommerce marketplace is now shutting down in Ukraine, Portugal, Switzerland and Austria. Since yesterday, these websites no longer offer customers interesting deals from local retailers.
Ukraine is finally opening up to the online retail business. The parliament and the Central Bank have recently adopted measures to facilitate online transactions. As a direct result Ukrainians can now use the popular payment service PayPal.
CartFresh, a white-label grocery delivery platform for retailers, is ready to conquer Europe and the rest of the world. The Ukrainian startup changed its name from Zakaz.ua to CartFresh so it’s more interesting to English-speaking countries and retailers. We interviewed Yegor Anchishkin, CEO of CartFresh.com.
Two major ecommerce sites in Ukraine have shared their results of 2014. B2B and B2C marketplace Prom.ua and classified ads website OLX.ua can look back at a good year, with a growing number of visitors, increasingly popular product categories and more.
Global investors are looking with increasing interest to the ecommerce industry in Eastern Europe. The growth and trends in this region attracts the attention of international ecommerce players and investors. For example in Turkey, there’s a raised interest of investors, mostly in the clothing sectors.
The ecommerce industry in Eastern Europe is expected to reach 23 billion euros worth of sales in 2014. In absolute numbers, this region may not be top notch, but when we consider the average growth rate of 47% over the year 2013, the ecommerce market in Eastern Europe is showing the strongest increase in Europe.