Juni

Europe

Berlin Brands Group fires ten percent of staff

Berlin Brands Group, which became a unicorn last year, has to let go ten percent of its staff. In total, the German aggregator will fire about a hundred employees. Where ecommerce has grown exponentially during the pandemic, the growth now is slowing down. Instead of aggressive growth, Berlin Brands Group will focus on profitability.

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Online sales in Europe -13% in first quarter

Globally, ecommerce revenues have dropped 3 percent in the first quarter of this year, when compared to that same period in 2021. That decline was seen in Europe as well (-13 percent). However, online sales in Spain reached a 6 percent year-on-year growth. It's the only country in Europe where digital revenues grew in this time frame.

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Pitfalls to avoid when selling on marketplaces

With ecommerce growing strongly, the market is becoming more and more competitive. Many consumers start their online search on marketplaces, meaning that online sellers need to make sure their products are easy to find, but approximately 30 percent of products online have findability issues. This can lead to revenue loss.

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