Europe

Zalando partners with Nike

Zalando partners with Nike

Ecommerce fashion giant Zalando is expanding its partnership with fashion brand Nike. Customers get access to Nike Member exclusive products, as well as more connected inventory and new digital experiences. It is the first time for Nike to partner with European platforms.

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Berlin Brands Group fires ten percent of staff

Berlin Brands Group, which became a unicorn last year, has to let go ten percent of its staff. In total, the German aggregator will fire about a hundred employees. Where ecommerce has grown exponentially during the pandemic, the growth now is slowing down. Instead of aggressive growth, Berlin Brands Group will focus on profitability.

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Online sales in Europe -13% in first quarter

Globally, ecommerce revenues have dropped 3 percent in the first quarter of this year, when compared to that same period in 2021. That decline was seen in Europe as well (-13 percent). However, online sales in Spain reached a 6 percent year-on-year growth. It's the only country in Europe where digital revenues grew in this time frame.

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