It’s going well with ecommerce in Europe. Online revenue of goods and services grew by 19% to reach €311.6 billion last year. The United Kingdom (€96 bln), Germany (€50 bln) and France (€45 bln) together represent 61% of the total European B2C ecommerce sector.
Let’s have a look at the web usage habits of Europeans. For example, did you know that they represent 12% of the global population, while representing 21 of the online population? And did you know that Iceland and Scandinavia have the highest internet penetration on this continent? Check out the infographic and be amazed by more numbers!
42% of the merchants in the Internet Retailer Top 500 ship to at least some European countries. Web-only merchants seem to be the most European centered retailers. More than 150 retailers ship to all the 18 biggest European online retail markets, including The United Kingdom, Germany and France.
Visa has agreed to reduce some credit card fees. This move comes almost a year after the European Commission told Visa its inter-bank fees might violate EU antitrust rules. So now the fees that banks charge each other to process credit card transactions across the internal borders of the European Union are lowered.
Last year one in nine European customers ordered goods or services over the internet from sellers from other EU countries in the last twelve months. That’s more than in 2011, when one in ten customers ordered from their ‘neighbours’. A positive development as the European Union tries to vanish the (online) borders between countries.
Amazon this week expanded its Android-based Appstore. Previously the appstore was only available in the United States, the United Kingdom, Germany, France, Italy, Spain and Japan. Now it added nearly 200 countries to the list. The storefronts will be coming in the next few months, when Amazon will officially launch its Appstore for Android internationally.
Okay, it’s still two months before we could answer this question, but it’s still fun to look forward to it, right? On the 3rd of June, when the Global E-commerce Summit will be held in Barcelona, different winners from different European countries will compete for the third time for this price, which is divided into three categories.
Despite the economic problems Western Europe has to fear, all is still going well on the ecommerce front. According to data from the “European Online Retail Forecast 2012 to 2017” from Forrester Research, European online sales in key markets (the UK, France, Germany, Italy, Spain, Sweden and the Netherlands) will rise an average of 12% annually in the aforementioned period.
The European Union desperately wants to create a single market, but chances are this won’t happen soon. It doesn’t matter if it’s their neighboring country or the United States, many European consumers are still hesitant to shop online from retailers outside their own countries. This year cross-border sales will only account for 10.6% of Europe’s web sales.
Online payment system PayPal announced last week that it will be rolling out PayPal Here in Europe, starting in the United Kingdom. For the European market, the solution comes with a different piece of hardware. Instead of swiping, customers can now insert their chip-based card and enter a PIN number to verify their identity.
When you compare it with e.g. the United States, taking payments online is different in Europe. There are other rules, there are other consumer whishes and habits and there are other companies. So, for a company that wants to sell in an European country there a few things you should know. Luckily, a pal named James Maskell wrote an enlightening blog post about taking payments online (in Europe) in 2013.
Price comparison shopping engines are getting more and more popular as customers wants to know where they can buy a particular item for the lowest price. But these comparison engines are also great for retailers. Because it grants you an opportunity to attract new customers. It also can help you with increasing sales and distancing yourself from the competition. Let’s have a look at some big and popular price comparison shopping engines in Europe.
Warehouses located on the edge of European cities could soon be worth a lot of money. That’s because customers nowadays expect from retailers to deliver the goods to them within a day or so. Therefore it’s expected that more and more online retailers want to have distribution sites closer to the customer.