European online retailers aren’t that popular or active on social networks like Facebook and Twitter, when compared to American e-retailers. But it seems that it helps to sell clothes online, as six of the ten most liked online retailers on Facebook in Europe sell primarily apparel.
Slightly more than 12 percent of the total online sales during the holiday season in Europe will come from mobile devices like smartphones and tablets. That’s an increase of 68 percent compared to the same period a year ago. The growth in Europe is bigger than the mobile holiday sales growth in the United States.
Nearly 60% of all internet users in Europe had shopped online last year. The highest shares of online shoppers can be found in the United Kingdom (82% of internet users), Denmark and Sweden (both 79%) and Germany (77%). The lowest shares were registered in Romania (11%) and Bulgaria (17%).
There were several European online shops rewarded with an award at the World Retail Awards 2013 in Paris. Tesco, Debenhams, Migros and Vente-privee.com were among the winners who went home with a prize. Awards were handed in categories like ‘pure play retailer of the year’ and ‘best new retail launch’.
Choice in eCommerce has posted online a survey on sales bans in ecommerce. This initiative, founded in April 2013, wants to acts as an intermediary between manufacturers, marketplaces and sellers. With the survey, Choice in eCommerce wants to know how restrictions and bans affect online sellers and consumers.
The European Commission encourages small and medium businesses to go digital, by giving away vouchers worth up to 10.000 euros . These vouchers can be exchanged for things like software training, website development services or learning how to sell through ecommerce.
The European ecommerce market is doing well. It’s growing faster than the US market for example. But maybe it doesn’t have to watch out for American competition, but rather keep an eye open for the Chinese ecommerce market. Sales of Alibiba Group are expected to surpass those of the total ecommerce market in the US by year-end!
We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe.
More and more European consumers are buying more items online than they do in store. A fifth of Brits now do that, while in Germany it’s already one in four consumers that buy more online than offline. This appears from the Ecommerce Index from online retailer Rakuten.
Online sales in Europe are expected to grow to 188 billion euros in 2013, from 166 billion in 2012. The United Kingdom, Germany and France would remain the biggest online markets by 2018, while online retail sales on the continent are seen doubling to 323 billion euros that year.
More than half of European consumers have made at least one online purchase last year. This percentage has almost doubled since 2006. The proportion of European consumers who make cross-border purchases has also grown, it has nearly tripled since 2006 to reach 15% last year.
Zalando is only five years old, but the online retailer is already selling more than one billion euros worth of products in Europe. But while the fashion retailer generates big sales, it also have made losses every year since. That will change, Zalando knows for sure. “There’s no question about it”, says CEO Rubin Ritter.
The United Kingdom, the United States, Germany, France and the Netherlands are the world’s most advanced ecommerce countries. That’s what we can conclude after we poked around in the Global Perspective on Retail report by Cushman & Wakefield. Europe is doing very well we might say.
The European Union is planning to introduce a contract law system which governs sales of products. But the European Consumer Organisation (BEUC) and Ecommerce Europe are strongly against this law, the Common European Sales Law, aka CESL.
Eurostat, the statistical office of the European Union, shared some interesting statistics about the percentage of enterprises’ total turnover that contains ecommerce sales. And it´s not the United Kingdom, France of Germany where the contribution of ecommerce to national business revenues is highest. Now, companies based in the Czech Republic and Luxembourg had the highest share last year.