Sweden

Finnish postal and logistics service provider Posti will invest over 100 million euros in its growth. The company follows a new strategy, which is all about parcels and flows of goods. It wants to focus more on parcel traffic and logistics in Finland, Sweden and the Baltics.

Zalando has expanded its pre-owned online store Zircle to Scandinavia. Customers in Sweden and Denmark can now also buy pre-owned fashion via this online platform. And there's a very logical reason for this specific expansion to Scandinavia.

Ikea has made the decision to stop printing its famous catalog. For 70 years, it has been an inspirational guide for many consumers around the world. But times are changing, and so the Swedish company has taken this "emotional but rational decision".

When you think about big online stores from Sweden, you can't ignore H&M and Ikea. But these ecommerce giants aren't the biggest online shops in Sweden. Last year, NetOnNet was the one with the biggest ecommerce sales in Sweden.

Afound, the outlet concept of H&M, now also offers a range of beauty products. The online platform already sells clothing, shoes, and interior accessories, but now customers can also shop for things like cosmetics, perfumes, and shampoos.

Payer, a fintech company from Sweden, has launched a new product that should change customer registration in B2B ecommerce. The new product, yet to be named, lets ecommerce merchants verify new customers, so they can easily make their purchases.

Amazon.se has officially launched. Starting today, customers in Sweden can start buying items from the local Amazon website. Amazon Sweden currently offers over 150 million products across more than 30 categories.

Klarna has raised an amount of 650 million dollars, which corresponds to roughly 547 million euros. With this fresh funding, the Swedish payments company is now valued at around 8.9 billion euros. This makes Klarna the largest fintech unicorn in Europe.

Swedish startup Brink has raised 1 million dollars (844,000 euros) to further develop its ecommerce platform. The money was raised in a first investment round, ahead of the company's launch. Over the past two years, Brink has operated in stealth mode building a headless ecommerce platform with open APIs.

Amazon Sweden will probably open its digital doors next year. The upcoming launch of a dedicated Amazon website in Sweden has now been officially announced. It would be the first time Amazon launches in a Nordic country.

SwipBox has reached every part of Scandinavia. Because after the summer, PostNord Sweden will test the parcel lockers in Stockholm. The Danish company is now active in Denmark, Norway, and Sweden.

Zalando has announced the expansion of its Connected Retail program to three new markets in Europe. Retailers based in Poland, Sweden and Spain will be able to connect their inventory to the online Zalando platform.

More and more consumers in Europe are buying fresh food products online. Although many shoppers still tend to buy a lower volume online than they do-instore. The only exception seems to be the United Kingdom, where 42 percent buys more online than in-store and 32% percent buy less online.

Several ICA stores in Sweden have been forced to stop its ecommerce activities, after consumers have been hoarding like crazy. Mainly in the Stockholm area, some ICA stores have completely or partially stopped the opportunity to pick up orders in stores.

Ecommerce in Sweden has showed double-digit growth last year. The online retail industry increased by 13 percent and was worth 87 billion Swedish kronor (8.24 billion euros) at the end of that year.