Tesco launches one-hour delivery service Tesco Now

Tesco, the biggest supermarket chain in the United Kingdom, has launched its own one-hour delivery service, called Tesco Now. This app-based delivery service is meant to compete directly with Amazon, which delivers products within one hour using its Amazon Prime Now service.

Tesco announced the launch of Tesco Now yesterday, explaining that customers will be available to order up to 20 items from a range of thousands products and get them delivered within sixty minutes. And in addition to the one-hour delivery, a two hour delivery option will also be available priced at £5.99 (which is about 6.8 euros).

Customers can choose from products such as pet, baby, health and beauty products, but also order fresh fruit, vegetables, meat, bakery goods and dairy products. In order to use the one-hour grocery delivery service, customers need to download the new Tesco Now app, from which they will also receive live updates on the progress of their order.

Availability of Tesco Now

Although Tesco’s American competitor Amazon offers its own one-hour delivery service Amazon Prime Now in nine British cities (Birmingham, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Portsmouth and Sheffield) Tesco Now is, at least for now, only available to customers in come central London postcodes. On weekdays they can use the service between 8am until 11pm, while at weekends the service is available from 9am until 11pm.

In the press release, Adrian Letts, online managing director at Tesco, says the company looks forward to hearing what their customers think of the new service. “Shoppers’ needs are changing and we want to offer a range of services that allow them to shop with us in a way that suits their needs. From forgotten essentials to that crucial final ingredient, Tesco Now can get them to our customers’ door within the hour.”