Thrasio expands budget to grow across Europe

Thrasio, a company that acquires Amazon FBA brands and then scales them, will expand its recent 200 million euros commitment to 500 million euros. It will use this money to acquire ecommerce businesses in Germany and further expand its growth across Europe.

One of its latest acquisitions is that of Bonstato, a private label brand incubator from Germany that sells on the marketplaces of Amazon in Europe. About 96 percent of Bonstato’s revenue comes from this popular ecommerce platform.

Over a billion dollars raised in the last month

“With a team of over 700 people and over a billion dollars raised in just the last month, Thrasio is the only buyer in the space that is truly a global omnichannel machine”, says Ken Kubec, VP Acquisitions. “Scaling on all global Amazon marketplaces, DTC, retail, and other sales channels is a challenge that requires specialized expertise, all of which Thrasio has in-house.”

‘Everybody wins’ situation

By acquiring Amazon FBA brands and then scaling them, Thrasio thinks it can create an ‘everybody wins’ situation. “Sellers receive more money through earnout incentives and their products end up in the hands of even more consumers, all over the world.”

According to Stephanie Fox, Thrasio’s COO, the company is set up to cross borders. “Our international infrastructure and scale drive growth for local teams in every location. Even something that seems as simple as multi-language keyword optimization is inherently complicated and needs to take into consideration copyrights, legal complications, and a whole host of cultural nuances. We have the experience to handle what it takes; we are ramping up our international efforts quickly, starting in Europe, and expect to continue expanding across the globe.”

We start in Europe and expect to continue expanding across the globe.