Turkey wants to boost ecommerce to MENA region

Turkey wants to increase its export market share in the Middle East and North Africa. It’s planning new initiatives in the ecommerce sector. Therefore, it will form a virtual committee to promote and help ecommerce companies online.

The Turkish E-commerce Association has announced it will collaborate with the Dubai Chamber of Commerce to form the aforementioned committee.  This group will bring together businesses from Turkey with stakeholders in the ecommerce sector from Gulf Cooperation Council states and North African countries.

23 Turkish companies come together with ecommerce giants

Today, during a virtual event, 23 Turkish ecommerce companies – including home appliance brand, non-electronic retail group Boyner, jewellery store So Chic and glassware retailer Paşabahçe – will come together with ecommerce giants from the MENA region, such as Noon, Jumia, Carrefour, Jeeblee, Danube and Lulu.

‘MENA is attractive market for Turkish export’

According to Daily Sabah, the MENA region has been an interesting market for Turkish exports for quite some time now. This is because of the region’s logistical and cultural proximity. The export from Turkey to regional states was worth 30 billion euros last year, which is a 7.1 percent increase compared to the situation one year before.

Ecommerce volume grew 400 to 850%

The newspaper says Turkey is now taking advantage of the ecommerce boom that is taking place across the MENA region. “Reports suggested that the volume of ecommerce trade recorded growth of between 400 and 850 percent in April due to the coronavirus pandemic.”

Turkey is now taking advantage of the ecommerce boom taking place in the MENA region.

ETID’s deputy chair Hakan Çevikoğlu says the ecommerce association will follow the same model as used with this virtual committee to form collaborations with regional ecommerce players in Southeast Asia, China, India, the United Kingdom, Eastern Europe and Latin America.