Wildberries comes to Europe
Wildberries, the biggest online retailer in Russia, comes to Europe. The ecommerce company is building a new logistics center in Slovakia that could take about 1.5 years, but already this year, Wildberries wants to begin online sales in Europe.
B2B sellers shift to online self-service for more customer convenience and higher revenue. Research from Forrester shows how firms should react to this new paradigm. In this webinar, Joe Cicman, Sr. Analyst at Forrester, talks about B2B strategies. Join us on June 24th at 4 p.m.
This may, new data from research agency Data Insight showed that Wildberries is the biggest online retailer in Russia, just like in 2016 and 2017. Now, this popular fashion retailer is ready to conquer the European market.
From Poland to Slovakia
For this expansion, Wildberries is building a logistics center of about 300,000 square meters in Slovakia. Initially, the expansion and the logistics center was meant to happen in Poland. But after an offer from the Slovak Chamber of Commerce, Wildberries decided to build its logistics center in Slovakia and to expand to other European countries as well.
1.6 billion euros last year
Wildberries was founded in 2004 by Tatjana Bakaltschuk and currently welcomes around 2 million visitors per day. Last year, the ecommerce company generated sales of 1.6 billion euros and every day, an average of about 400,000 orders are placed.