Balkan eCommerce Summit 2026

After the outstanding success of the 2025 edition, which gathered participants from 23 countries, Balkan eCommerce Summit returns on April 28-29, 2026, with a larger venue, expanded program, and an upgraded business experience. The new edition will host 4 stages, a dedicated podcast hall, more than 60 international speakers, and a One-to-One Meeting Zone designed to facilitate more than 1,500 business meetings.

Balkan eCommerce Summit 2026 brings together leading eCommerce companies from the Balkans and Eastern Europe, providing direct access to partners, insights, and new business opportunities, all in one place. Attendees can expect also interactive panels, curated networking, and the Summit’s signature Balkan Party.

Why attend?

Whether you’re an online retailer, brand owner, marketing professional, technology provider, investor, or business leader, the Summit offers the strategic knowledge and real-world connections needed to accelerate growth across the region. The event also welcomes chambers of commerce, business associations, and industry representatives who play a key role in shaping the wider digital economy.

Represented markets

Attendees can expect to meet eCommerce professionals from over 15 regional markets, including: Bulgaria, Romania, Greece, Croatia, Serbia, Hungary, Poland, Czech Republic, North Macedonia, Bosnia and Herzegovina, Turkey, Albania, Kosovo, and others. This makes the Summit the ideal meeting point for anyone looking to enter or scale within the Balkan and Central/Eastern European region.

First speakers announced for 2026

The initial lineup sets a strong global tone, featuring experts from leading international brands:

• Jesper Toubøl, Vice President Operations, The LEGO Group – on bridging physical and digital experiences at scale.
• Andi Jarvis, host of Strategy Sessions – on what marketing history really teaches about future growth.
• Barbara Slade Jagodić, SEO & branding expert – presenting Search Everywhere Optimization across search, social, and AI platforms.
• Lenard Adanov, Notion Brand Ambassador – on using Notion + AI to streamline eCommerce operations.
• Harri Olavinsilta, creative strategist for IKEA, Audi, UNICEF – on turning data into emotion in the AI era.

More speakers, partners, and program highlights will be announced soon.

Event organizer

Balkan eCommerce Summit is organized by eCommerce Academy, founded by Nikola Ilchev. With Bulgaria’s largest eCommerce community, 460+ educational videos, a leading industry podcast, two published books, and the national eCommerce Awards, the Academy plays a central role in developing the regional digital ecosystem.