Ecommerce in Spain
After World War II and especially after the death of dictator Francisco Franco in 1975, Spain modernized quickly on economic grounds. However, in the last few years the government had to implement several austerity measures. A large budget deficit had to be reduced, but as a result Spain now has one of Europe’s highest unemployment rates. It’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.
|Population||46.7 million people|
|– % internet users||59%|
|Online sales||27.96 billion (2018)|
|Online stores worth mentioning:||Zara, El Corte Inglés, Mango|
- Ecommerce events in Spain
- Ecommerce customers in Spain
- The ecommerce market in Spain
- Big online stores in Spain
- Latest ecommerce news from or about Spain
Ecommerce events in Spain
Every year there are several ecommerce events being organized in Spain. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Spain.
Ecommerce customers in Spain
In 2019, there were about 26.2 million ecommerce users in Spain. A report from Ecommerce Europe in 2018 shows that online consumers in Spain have an outspoken preference when it comes to paying for products ordered online. The most preferred payment method is PayPal or something similar (77 percent). This is followed by debit and credit cards (50 percent), cash on delivery (18 percent) and invoice in arrears (6 percent).
According to data from IAB Spain, 44% of Spanish Internet users between 16 and 55 years old recurrently buy online. Their purchases could mostly be divided into the next product categories: fashion (65%), travel tickets (59%), consumer electronics (55%), tickets (54%) and books & CDs (46%). Data from the National Observatory for Telecommunications shows that about 18.6 million Spaniards bought something online in 2014.
Based on data from from Instituo Nacional de Estadictica, about 22% of the Spanish population bought something in the last three months prior to a survey in 2012. About 10.7 million Spanish people (31% of the population aged 16 to 74 years old) ordered something online in the last year.
The ecommerce market in Spain
Spain had to deal with a big financial crisis, but that was barely visible in the ecommerce sector. In fact, the ecommerce industry was one of the few sectors that experienced a double digit-growth in 2011 and 2012, something that also happened in the years after. Ecommerce in Spain was worth almost 28 billion euros in 2018, a report from the Ecommerce Foundation shows.
A lot of Spanish shoppers order their stuff on foreign websites. But since a few years, the total amount of purchases made on foreign online shops are lower than the ones on local sites. In terms of percentages, ecommerce isn’t that big in Spain. It accounts for only 3 percent of total retail sales.
Big online stores in Spain
Popular online stores in Spain are El Corte Inglés, eBay, Amazon, Mil Anunacios, Segunda Mano, Lets Bonus, Groupon, Bing, eBay and Groupalia.
Latest news about Spain
Aldi Nord is expanding its ecommerce division. The German discounter is currently testing a delivery service in Spain and Portugal. Aldi is still not fully present in the ecommerce division, as neither Aldi Nord nor Aldi Süd deliver groceries. But that’s about to change.
Wholesale platform BigBuy generated a turnover of 65 million euros in 2020. And 90 percent of the B2B company’s sales shipped out of Spain. France and Italy accounted for most sales through this wholesale platform.
More than three quarters of Spanish consumers say they shop online more now than before the coronavirus outbreak. Half of Spaniards even make purchases online at least once a week.
Wildberries has launched dedicated ecommerce websites in France, Italy, and Spain. The entry into these markets follows after Wildberries’ launch in Germany last month. The major Russian online retailer is now available in several countries across Europe.
Amazon Fresh has arrived in Spain. This service, which is only for Amazon Prime members, offers same-day grocery deliveries in two-hour slots. Amazon Fresh starts in and around Madrid, but will soon also arrive in Barcelona and, later on, in other Spanish cities.
Read all our articles about ecommerce in Spain.
Last update: August 2020