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Ecommerce in Spain

Information about ecommerce in SpainAfter World War II and especially after the death of dictator Francisco Franco in 1975, Spain modernized quickly on economic grounds. However, in the last few years the government had to implement several austerity measures. A large budget deficit had to be reduced, but as a result Spain now has one of Europe’s highest unemployment rates. It’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.

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COUNTRY
SPAIN
Population 46.7 million people
– % internet users 59%
Online sales 27.96 billion (2018)
Online stores worth mentioning: Zara, El Corte Inglés, Mango

Content:

Ecommerce events in Spain

Every year there are several ecommerce events being organized in Spain. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Spain.

Ecommerce customers in Spain

In 2019, there were about 26.2 million ecommerce users in Spain. A report from Ecommerce Europe in 2018 shows that online consumers in Spain have an outspoken preference when it comes to paying for products ordered online. The most preferred payment method is PayPal or something similar (77 percent). This is followed by debit and credit cards (50 percent), cash on delivery (18 percent) and invoice in arrears (6 percent).

According to data from IAB Spain, 44% of Spanish Internet users between 16 and 55 years old recurrently buy online. Their purchases could mostly be divided into the next product categories: fashion (65%), travel tickets (59%), consumer electronics (55%), tickets (54%) and books & CDs (46%). Data from the National Observatory for Telecommunications shows that about 18.6 million Spaniards bought something online in 2014.

Based on data from from Instituo Nacional de Estadictica, about 22% of the Spanish population bought something in the last three months prior to a survey in 2012. About 10.7 million Spanish people (31% of the population aged 16 to 74 years old) ordered something online in the last year.

The ecommerce market in Spain

Spain had to deal with a big financial crisis, but that was barely visible in the ecommerce sector. In fact, the ecommerce industry was one of the few sectors that experienced a double digit-growth in 2011 and 2012, something that also happened in the years after. Ecommerce in Spain was worth almost 28 billion euros in 2018, a report from the Ecommerce Foundation shows.

A lot of Spanish shoppers order their stuff on foreign websites. But since a few years, the total amount of purchases made on foreign online shops are lower than the ones on local sites. In terms of percentages, ecommerce isn’t that big in Spain. It accounts for only 3 percent of total retail sales.

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Big online stores in Spain

Popular online stores in Spain are El Corte Inglés, eBay, Amazon, Mil Anunacios, Segunda Mano, Lets Bonus, Groupon, Bing, eBay and Groupalia.

Top ecommerce websites in Spain
Top ecommerce websites in Spain. (source: digital1to1)

Latest news about Spain

Spanish bookstores unite against Amazon

Todos Tus Libros is a new online platform, formed by more than 700 bookstores in Spain. Together, they want to unite against ecommerce giants such as Amazon. The independent sellers seek to gain a foothold in the online books market.

Delivery startup Paack raises €44 million

Spain-based parcel platform Paack has raised 44 million euros. Practically all of it has been invested by British private equity fund Bregal Milestone, who led the Series C investment round. With the millions of euros, Paack wants to turbocharge its growth and expand its coverage across Europe.

Why is Southern Europe lagging behind in ecommerce?

Southern Europe, in this case defined as Spain and Italy, is lagging behind in ecommerce. Online sales as a percentage of total retail, for example, are far lower than in more northerly countries. But why is this?

El Corte Inglés turns department stores into logistics centers

El Corte Inglés has redesigned its distribution network in Spain. The department store chain turned 90 of its stores across Spain into online logistics centers. El Corte Inglés wants to accelerate its online sales and further compete with Amazon.

Worten Spain closes 17 stores and focuses on ecommerce

Worten has closed 17 physical stores in Spain and will instead focus more on its online sales channel, after adding continuous losses since 1998. The Portuguese electronics retailer has entered into dissolution several times and, according to its auditor PwC, hasn’t provided all the information required to guarantee a viability… Continue reading

Read all our articles about ecommerce in Spain.

Last update: August 2020