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Ecommerce in Spain

Information about ecommerce in SpainAfter World War II and especially after the death of dictator Francisco Franco in 1975, Spain modernized quickly on economic grounds. However, in the last few years the government had to implement several austerity measures. A large budget deficit had to be reduced, but as a result Spain now has one of Europe’s highest unemployment rates. It’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.

COUNTRY
SPAIN
Population 46.7 million people
– % internet users 59%
Online sales 27.96 billion (2018)
Online stores worth mentioning: Zara, Privalia, Mango

Content:

Ecommerce events in Spain

Every year there are several ecommerce events being organized in Spain. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Spain.

Ecommerce customers in Spain

In 2019, there were about 26.2 million ecommerce users in Spain. A report from Ecommerce Europe in 2018 shows that online consumers in Spain have an outspoken preference when it comes to paying for products ordered online. The most preferred payment method is PayPal or something similar (77 percent). This is followed by debit and credit cards (50 percent), cash on delivery (18 percent) and invoice in arrears (6 percent).

According to data from IAB Spain, 44% of Spanish Internet users between 16 and 55 years old recurrently buy online. Their purchases could mostly be divided into the next product categories: fashion (65%), travel tickets (59%), consumer electronics (55%), tickets (54%) and books & CDs (46%). Data from the National Observatory for Telecommunications shows that about 18.6 million Spaniards bought something online in 2014.

Based on data from from Instituo Nacional de Estadictica, about 22% of the Spanish population bought something in the last three months prior to a survey in 2012. About 10.7 million Spanish people (31% of the population aged 16 to 74 years old) ordered something online in the last year.

The ecommerce market in Spain

Spain had to deal with a big financial crisis, but that was barely visible in the ecommerce sector. In fact, the ecommerce industry was one of the few sectors that experienced a double digit-growth in 2011 and 2012, something that also happened in the years after. Ecommerce in Spain was worth almost 28 billion euros in 2018, a report from the Ecommerce Foundation shows.

A lot of Spanish shoppers order their stuff on foreign websites. But since a few years, the total amount of purchases made on foreign online shops are lower than the ones on local sites. In terms of percentages, ecommerce isn’t that big in Spain. It accounts for only 3 percent of total retail sales. More information about the ecommerce market in Spain can be found on EcommerceWiki.

Big online stores in Spain

Popular online stores in Spain are El Corte Inglés, eBay, Amazon, Mil Anunacios, Segunda Mano, Lets Bonus, Groupon, Bing, eBay and Groupalia.

Latest news about Spain

Klarna launches in Spain

Swedish fintech company Klarna has entered Spain today with the launch of its ‘buy now, pay later’ service. This service allows shoppers to pay in three interest-free installments at some online retailers across the Southern European country.

Zalando expands Connected Retail to Poland, Sweden and Spain

Zalando has announced the expansion of its Connected Retail program to three new markets in Europe. Retailers based in Poland, Sweden and Spain will be able to connect their inventory to the online Zalando platform.

Wine shop Neleman expands across Europe

Neleman, the online store of Dutch winemaker and merchant Derrick Neleman, is expanding further across Europe. The omnichannel company will soon open online shops in Belgium, Germany and Spain.

FC Barcelona launches online Barça Store

FC Barcelona has launched its own ecommerce channel for the sale of products from the Barça Store at Camp Nou. In the online store, fans will find club merchandising and retail items. There are also items that can only be bought at point of sales managed directly by the club.

Southern Europe discovers online groceries

With the Covid-19 lockdown in action in Southern Europe, consumers in Italy, Spain and France are quickly discovering online shopping. More and more retailers are going online to sell their stuff, while an increasing number of consumers are ordering their groceries and products online.

Read all our articles about ecommerce in Spain.

Last update: June 2019