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Ecommerce in Spain

Information about ecommerce in SpainIt’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.

COUNTRY STATISTICS
SPAIN
Population 46.7 million people
Internet users (% of population) 59%
Online sales 27.96 billion (2018)
Online stores worth mentioning: Zara, El Corte Inglés, Mango

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Ecommerce events in Spain

Every year there are several ecommerce events being organized in Spain. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe.

Ecommerce customers in Spain

In 2019, there were about 26.2 million ecommerce users in Spain. A report from Ecommerce Europe in 2018 shows that online consumers in Spain have an outspoken preference when it comes to paying for products ordered online. The most preferred payment method is PayPal or something similar (77 percent). This is followed by debit and credit cards (50 percent), cash on delivery (18 percent) and invoice in arrears (6 percent).

According to data from IAB Spain, 44% of Spanish Internet users between 16 and 55 years old recurrently buy online. Their purchases could mostly be divided into the next product categories: fashion (65%), travel tickets (59%), consumer electronics (55%), tickets (54%) and books & CDs (46%). Data from the National Observatory for Telecommunications shows that about 18.6 million Spaniards bought something online in 2014.

Based on data from from Instituo Nacional de Estadictica, about 22% of the Spanish population bought something in the last three months prior to a survey in 2012. About 10.7 million Spanish people (31% of the population aged 16 to 74 years old) ordered something online in the last year.

Looking for ecommerce software to start selling in Europe? Webador and Shopify are platforms that are well optimized for cross-border ecommerce.

The ecommerce market in Spain

Spain had to deal with a big financial crisis, but that was barely visible in the ecommerce sector. In fact, the ecommerce industry was one of the few sectors that experienced a double digit-growth in 2011 and 2012, something that also happened in the years after. Ecommerce in Spain was worth almost 28 billion euros in 2018, a report from the Ecommerce Foundation shows.

A lot of Spanish shoppers order their stuff on foreign websites. But since a few years, the total amount of purchases made on foreign online shops are lower than the ones on local sites. In terms of percentages, ecommerce isn’t that big in Spain. It accounts for only 3 percent of total retail sales.

Do you want to sell cross-border in Europe? It ain't easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.

Big online stores in Spain

Popular online stores in Spain are El Corte Inglés, eBay, Amazon, Mil Anunacios, Segunda Mano, Lets Bonus, Groupon, Bing, eBay and Groupalia.

Top ecommerce websites in Spain
Top ecommerce websites in Spain. (source: digital1to1)

Read all our articles about ecommerce in Spain.

Last update: August 2020