The easyGroup, the company behind easyJet, has launched easyCourier. It is rebranding Cypriot local logistics company Svelta Courier. With the takeover, easyGroup has entered the last-mile delivery sector. It wants to expand its services across Europe.
Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.
Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”
Agentic marketplace intelligence company Merchantee has raised 1.8 million euros in a funding round. With the capital injection, it wants to expand into Poland and Germany this year. It also has plans for further expansion in 2027.
Online spending in Central Europe is expected to grow by 8 percent this year, with a similar growth rate forecast for next year. The increase is mainly driven by existing online shoppers placing orders more frequently.
Western European online sellers expanding into Central and Eastern Europe often underestimate how different customer expectations are in the region. According to fulfillment provider isklad, payment preferences, delivery expectations and checkout requirements differ significantly from standards in Western Europe.
Last year, Belgian consumers spent 18.3 billion euros online. Compared to a year earlier, this is an increase of 5.4 percent. More Belgians have started shopping online, as more than 9 out of 10 made online purchases. However, most of the online spending went to foreign platforms.
Online spending in Germany continues to grow. The German Retail Federation (HDE) forecasts nominal ecommerce revenue to increase by 4.3 percent this year, reaching 96.3 billion euros. According to HDE, sales generated by physical stores will grow by only 1.6 percent.
Last year, ecommerce giant Amazon invested more than 17 billion euros (15 billion British pounds) in the United Kingdom. This is part of the company’s plan to invest 46 billion euros (40 billion British pounds) by the end of 2027. According to Amazon’s financial report, the United Kingdom is the company’s third-largest market globally.
TikTok Shop is expanding rapidly across Europe. On June 15, the platform will launch in Austria, Belgium, the Netherlands, and Poland. Shortly afterwards, the new 'Sell Across Europe' feature will become available, enabling merchants to sell in multiple countries through a single registration.
Online fashion platform Zalando has partnered with French second-hand platform Vestiaire Collective. The partnership is an effort to accelerate the German platform’s position in the pre-owned market. As a result, the French platform will be able to offer items directly on Zalando.
Allegro, Poland's largest ecommerce company, is increasingly serving customers outside of its home market. Last quarter, 4.2 million shoppers bought from Allegro’s international marketplaces, which is 50 percent more than a year ago. The international GMV grew by 56 percent.
TikTok Shop has established a strong position in Spain’s ecommerce market in a relatively short time. Both buyers and sellers are embracing the social commerce platform. There are now 21,000 local sellers active on TikTok Shop in Spain.
JD.com is looking to make another move to strengthen its position in the European ecommerce market. The Chinese company is reportedly willing to pay 2 billion pounds to acquire The Very Group, an online retail company from the United Kingdom.
Online sellers are increasingly dividing their stock across warehouses in several markets to provide a more local experience to their customers. According to global fulfilment provider fulfilmentcrowd, localizing stock will become increasingly more important for international sellers following the introduction of parcel fees on imported goods in the European Union.