Polish marketplace Allegro has recently released its preliminary second-quarter results. The Group’s gross merchandise value (GMV) grew by 13.7 percent in the first half of the year, compared to the same period in 2025. At the same time, its International GMV increased by 64.8 percent.

Online fashion platform Zalando has invested in German robotics company Sereact. It develops AI-powered robotics solutions. The investment is meant to accelerate automation of logistics in ecommerce, particularly in the processing of returns.

Online turnover in Germany has increased 4.3 percent in the first half of the year, compared to the same period last year. In the second quarter, total turnover grew by 5.1 percent. It seems that consumer confidence in the country is improving.

The Dutch Consumer Association has sent a cease-and-desist letter to Amazon and Duch online marketplace Bol. The association demands that the platforms immediately stop offering misleading discounts. These fake deals violate legal regulations.

Online marketplace Rakuten France has announced that it closing at the end of the year. The platform was looking for a buyer, after disappointing traffic and sales. There were several potential buyers, but it now says that it did not find a viable solution with any of them.

The European spending on digital advertisements has increased 10.5 percent last year, compared to 2024. The total came to 131.1 billion euros. Retail media had a stronger increase, of 16.7 percent. The market reached a spending of 13.3 billion euros.

Last week, Ceconomy shared its strategy for MediaMarkt and Saturn (also called MediaMarktSaturn) for the coming years. Collectively, the marketplaces achieved a GMV of 800 million euros during the financial year 2025 to 2026. According to the strategy, the GMV will more than double by the financial year 2028 to 2029.

Ecommerce financer Storfund has announced a partnership with Castorama France. As a result, sellers on the French marketplace will be able to use Storfund’s embedded cash flow solution. This gives them faster access to their sales revenue.

Swiss online store Galaxus reached a revenue of 2.5 billion euros (2.3 Swiss francs) by the end of 2025. As a result, it has overtaken Zalando in the ranking of the biggest online stores in Switzerland. Zalando’s growth has stagnated, while Galaxus’ growth has accelerated quickly.

In 2025, 60 percent of German retailers who participated in a study said that they were dissatisfied or very dissatisfied with their online business. This indicates a significant decline compared to 2024. The share of satisfied or very satisfied sellers has fallen from 48 to 40 percent.

Amazon is tightening its oversight of merchants that ship orders themselves (Fulfilled by Merchant, or FBM). In Germany, the company expects FBM sellers to maintain an On-Time Delivery Rate of 90 percent or higher and says it will enforce that threshold strictly. Similar policy changes are being introduced in other countries.

Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals an increase of 0.06 euros across all campaign types. At the same time, return on ad spend (ROAS) decreased by more than 40 percent.

Amazon has made its Seller Assistant available within Seller Central in Germany. “This AI-powered assistant helps you find relevant information, gain insights, and manage your business more efficiently by making informed decisions.”

While Amazon has been the biggest marketplace in Germany for years, other local platforms have recently increased their market share. Retailers who want to sell in Germany should be aware that selling on Amazon is not the only way to reach customers, says global fulillment provider fulfilmentcrowd. As marketplaces are increasing their share in the ecommerce market, being active on several platforms can help online stores diversify their revenue.

New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.