MediaMarkt saw its marketplace revenue double in the past fiscal year. In the new year, the electronics retailer will open its virtual doors in Belgium, Poland, and Turkey. An additional expansion into new product categories is expected to attract new buyers and sellers.

A new European regulation imposes strict requirements on products sales in the EU market. Many online stores and marketplaces sellers in the United Kingdom lack sufficient arrangements and have opted to stop selling to customers in the EU altogether.

If Zalando acquires About You, the company will not only strengthen its position in the consumer market but also become the new owner of Scayle, a provider of ecommerce software. This acquisition would create "the next B2B powerhouse for the ecommerce industry in Europe".

The Irish ecommerce landscape will change in the coming months. This month, TikTok Shop has opened for business in the country. And in 2025, the launch of Amazon Ireland will take place.

Marketplace solution provider Mirakl has announced the acquisition of Adspert, a data-driven advertising optimization tool. Thanks to the acquisition, Mirakl can enhance its retail media solution and add AI-driven advertising optimization software to its platform.