TikTok has launched Shop Local in the United Kingdom, a support scheme for small and medium-sized enterprises (SMEs). The competition promotes the sale of homegrown goods to British consumers, with packages to help local businesses set up and start selling on the platform.
Around 50 percent of online shoppers in Germany, France, Italy, Spain and the United Kingdom have shopped at Temu or Shein this year. Compared to a year ago, the amount of shoppers using those platforms has not changed much. It seems that Temu’s and Shein’s growth in Europe has slowed down.
Zalando has taken new steps in Southern Europe. The German company has launched a dedicated website for Portugal. Additionally, Zalando has started selling beauty products in Spain, which have not yet been part of the offering in the neighboring country.
On average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces over brand sites, sellers need to make sure that their products are present there. However, selling on marketplaces comes with its own challenges as well.
Amazon is investing over one billion euros in the Belgian market over the next three years. The American company aims to improve the customer experience for Belgian shoppers and help small and medium-sized businesses grow both domestically and internationally.