Product discovery still mostly happens on marketplaces, with 37 percent of consumers starting their shopping journey there. Compared to last year, this is a decrease of 10 percent. Social platforms and AI assistants have increased their share in the last 12 months.
Polish ecommerce company Allegro is selling its subsidiaries in Slovenia and Croatia, to German private equity firm Mutares. This means that Mimovrste, a well-known online retailer in Slovenia, will get a new owner. The sale is an effort to streamline Allegro Group’s financial results.
Online shopping in Portugal had a strong performance during the Christmas period of 2025. New data from SIBS Analytics shows that ecommerce purchases increased 19 percent in the number of transactions when compared to the same period in 2024. The total value of online purchases also increased around 14 percent.
As of January 1st, Bulgaria has joined the eurozone. The euro is now the official currency in the country. As currency conversions are now eliminated, international shops can now sell products in this country more easily. This offers new opportunities for the online retail trade.