Last year, Decathlon generated 26 percent of its German trade volume online. The marketplace's share within that has nearly doubled in just one year. The platform serves as a catalyst for growth for Decathlon, both in Germany and beyond.

Starting today, TikTok Shop is available in Germany, France, and Italy, where a total of 72.1 million users reside. Among the first sellers are About You and Nivea, as well as local merchants. “TikTok Shop opens new opportunities for brands of all sizes.”

Last Friday, the winners of this year's prestigious Dutch Shopping Awards were announced. Online supermarket Picnic was the winner of the evening, as it won the DHL Best Online Store of the Year award.

Last year, Belgian consumers spent 17.4 billion euros on online purchases. This was a billion euros more than in 2023, representing an increase of 6.7 percent. In 2024, Belgians did a quarter of all their spending online for the first time.

Otto has grown faster than the ecommerce market in Germany over the past fiscal year, largely thanks to its popular marketplace. “The strong growth over the last 12 months gives us the utmost confidence that we are turning a corner after two challenging years”, says CEO Marc Opelt.