TikTok Shop has established a strong position in Spain’s ecommerce market in a relatively short time. Both buyers and sellers are embracing the social commerce platform. There are now 21,000 local sellers active on TikTok Shop in Spain.

JD.com is looking to make another move to strengthen its position in the European ecommerce market. The Chinese company is reportedly willing to pay 2 billion pounds to acquire The Very Group, an online retail company from the United Kingdom.

Breuninger is expanding online again after several years. The retailer is launching its online store in three new European countries, bringing the total to thirteen markets. Consumers in Denmark, Sweden, and Romania will be served in their local languages. For deliveries, Breuninger is partnering with PostNord and DHL.

Last year, the transaction volume in Türkiye has increased more than 52 percent, reaching 4.57 trillion Turkish lira. This comes down to around 86 billion euros. In total, there were 5.94 billion online transactions in the country in 2025.

Otto is preparing to open its marketplace to sellers in Poland. A pilot program will begin next month, allowing selected Polish sales partners to participate. It is the second country in which Otto is opening up its marketplace.