The European spending on digital advertisements has increased 10.5 percent last year, compared to 2024. The total came to 131.1 billion euros. Retail media had a stronger increase, of 16.7 percent. The market reached a spending of 13.3 billion euros.
Last week, Ceconomy shared its strategy for MediaMarkt and Saturn (also called MediaMarktSaturn) for the coming years. Collectively, the marketplaces achieved a GMV of 800 million euros during the financial year 2025 to 2026. According to the strategy, the GMV will more than double by the financial year 2028 to 2029.
Ecommerce financer Storfund has announced a partnership with Castorama France. As a result, sellers on the French marketplace will be able to use Storfund’s embedded cash flow solution. This gives them faster access to their sales revenue.
Swiss online store Galaxus reached a revenue of 2.5 billion euros (2.3 Swiss francs) by the end of 2025. As a result, it has overtaken Zalando in the ranking of the biggest online stores in Switzerland. Zalando’s growth has stagnated, while Galaxus’ growth has accelerated quickly.
In 2025, 60 percent of German retailers who participated in a study said that they were dissatisfied or very dissatisfied with their online business. This indicates a significant decline compared to 2024. The share of satisfied or very satisfied sellers has fallen from 48 to 40 percent.