In the second quarter of this year, online sales in Denmark increased more than 20 percent compared to the same period last year. This is the strongest growth of online sales across the Nordics. More than 52 online sellers in the country also reported higher revenues than in the second quarter of 2025.
The European Commission wants to crack down on misleading and addictive online sales techniques and has presented a proposal for the Digital Fairness Act. It includes measures targeting dark patterns, addictive design and influencer marketing.
Ecommerce giant Shein has announced that it is expanding its logistics center in Poland. The company is investing another 500 million euros in its operations in the country. This brings the total investment since 2022 to 1 billion euros.
The Council of the European Union has agreed on further measures to improve VAT collection on online sales in the EU. According to their proposal, the digital VAT Import One Stop Shop (IOSS) will need to be expanded. In the future, platforms and suppliers will be able to account for VAT on high value goods on this system as well.
EU consumers spend a disproportionately large share of their online fashion budgets abroad. Fashion accounts for 46.2 percent of all online spending at non-EU retailers, followed by electronics as the second-largest category.