According to new European rules, customers have a product guarantee up to 2 years. When the product breaks, retailers are not allowed to ask for a usage fee. But with longer guarantee periods in Finland and the Netherlands, this can cause problems for online merchants.

Of all sellers on the Dutch version of Amazon, only 2 percent is from the Netherlands. Most of these sellers handle their own logistics. Most Dutch sellers offer home items and clothing, which are the most popular products among Dutch online shoppers.

Online high-end fashion retailer Yoox has announced the launch of its first marketplace. The marketplace will intregrate small businesses and brands, which will also enhance Yoox's assortment. The marketplace is launched in Europe and will expand across the US, North Africa, Japan and the Middle East next year.

According to research by the European Commission almost two thirds of online shops and platforms triggered doubts about the reliability of consumer reviews. In 144 out of the 223 websites checked, authorities couldn't confirm that businesses were doing enough to ensure authentic reviews.