Last year, consumers in the Netherlands spent 35.7 billion euros online. This represents a 1 percent decrease in online spending compared to 2024. At the same time, Dutch consumers are increasingly ordering from abroad, as the number of cross-border purchases rose by 9 percent.
In the past fiscal year, German ecommerce giant Otto was able to increase its gross merchandise value (GMV) by 6 percent. It reached around 7.5 billion euros. By doing so, the company has outperformed the German online retail market.
Flaconi, a German online retailer of perfumes and beauty products, is rapidly expanding internationally. The company, already active in twelve European markets, is entering the United Kingdom and Spain – two of the leading ecommerce markets in Europe. Launches in five additional countries have also been announced.
Last year, online sales in Sweden increased 10 percent compared to the year before. In total, ecommerce reached approximately 14 billion euros (153 billion Swedish Kronor). This is the highest turnover ever recorded in the country.
Online marketplace integrator ChannelEngine is launching a new capability, called AI Attribute Builder, in April. The company wants to ensure that products from online retailers will remain visible in AI-driven discovery environments.