ASOS recorded growth in the value of products sold in the final quarter of its financial year, which ended on 30 August. The increase was in the low single digits, following a year in which that value fell by 12 percent. The online fashion retailer also reported its first quarter-on-quarter increase in customer numbers since 2022.

Sellers no longer primarily measure their success on marketplaces by sales volumes, but by the returns they generate. Profit margin has overtaken net sales as the top success metric, while almost half of sellers (49 percent) added two or three new marketplaces over the past year.

Temu has broken into the top 10 online retailers in almost every European country. In four countries, the platform owned by China’s PDD Holdings even ranks first, according to ECDB, based on its 2025 data. Worth noting that none of these countries has a local Amazon storefront or a major domestic marketplace.

Product carousels have almost entirely disappeared from Google’s shopping-related search results in the European Economic Area (EEA). For online retailers, a large part of their visibility in organic Shopping results has abruptly vanished.

Fifteen percent of active Danish online shoppers bought something from Amazon in the past six months. This is up from 13 percent one year earlier and 10 percent in 2023. Amazon has now caught up with Nordic online retailer Boozt in Denmark.