In 2025, more than 16 percent of Austrian consumer spending in retail was generated online. A year earlier, the online share of consumer retail spending came to 14.9 percent. This brings the market volume of ecommerce in the country in 2025 to approximately 12.4 billion euros.
The European Parliament wants to reduce the administrative burden on SMEs in regards to waste legislation. It wants to exempt small companies from the obligation of appointing a representative for waste legislation compliance in each EU-member state where they sell products.
German SMEs generated more than 20 billion euros in sales through Amazon last year. Of this amount, 5.9 billion euros came from cross-border sales, according to the company. France, Austria, Italy, the United States and Spain were the main export markets.
Polish online marketplace Allegro is opening up its platform to consumers in Ukraine. It is not launching a local marketplace in the country. Instead, products can be ordered and shipped through the Polish website.
The government of the United Kingdom wants to make marketplaces responsible for collecting VAT on sales by larger domestic sellers. The proposed measure could raise up to 1 billion pounds a year for the Treasury, with the additional revenue intended to fund tax cuts for high street businesses.