A large majority of online transactions in Europe take place on marketplaces. In 2025, marketplaces accounted for 61 percent of total ecommerce GMV, according to ECDB. In other parts of the world, this share is even higher. The concentration is expected to increase further in Europe as well.
Dutch ecommerce service provider Salesupply has announced a partnership with BrandOn Group, an Italian technology platform that specializes in growth strategies for marketplaces and social commerce. Through the collaboration, Italian brands will be able to use an end-to-end solution for international expansion.
German online photo service store, PosterXXL, was rated as the best online shop in Germany. It outranks local dominant online seller Otto, as well as Lascana. Ratings were based on more than 753,000 customer reviews.
Nine out of ten German online sellers say that bureaucratic procedures place a heavy or very heavy burden on them. Rules around product safety and packaging generate the most administrative hassle. Sellers are spending a lot of time and energy on complying with all laws and regulations.
Price remains the most important factor for online shoppers in Portugal. A majority of 73 percent of consumers in Portugal said that competitive pricing is the main driver behind their purchase decisions. For 71 percent, promotions and discounts are the main drivers.