Polish online marketplace Allegro is opening up its platform to consumers in Ukraine. It is not launching a local marketplace in the country. Instead, products can be ordered and shipped through the Polish website.
The government of the United Kingdom wants to make marketplaces responsible for collecting VAT on sales by larger domestic sellers. The proposed measure could raise up to 1 billion pounds a year for the Treasury, with the additional revenue intended to fund tax cuts for high street businesses.
The 100 biggest marketplaces that are active in Europe are expected to generate a gross merchandise volume (GMV) of 175.8 billion euros. And 79.5 percent of that is generated by cross-border sales. The cross-border market share is expected to increase.
German sales for Shein, Temu and AliExpress have dropped 35.5 percent in the third quarter, compared to that same period in 2025. The total sales came to 566 million euros. As a result, the market share has fallen to 3.1 percent. A quarter earlier, their share was still 5.3 percent.
Furniture retailer Ikea is expanding its pre-owned marketplace to three new markets. It is launching in the United Kingdom, Ireland and Germany. This brings the total active markets to nine. It is also starting a buyback service in Portugal and Spain.