Rakuten France has launched Club R Everywhere, an extended version of it current loyalty program Rakuten Club. With Club R Everywhere, customers from Rakuten get a 5 percent discount on purchases at partner brands, such as Nike, Expedia and Monoprix.
The new startup Panda.black wants to make way for German retailers and manufacturers in China. The president of ecommerce association Bundesverband Onlinehandel is behind this platform that wants to build a digital bridge between German dealers and the Chinese ecommerce market.
Pricing may be more important than ever before, but in the United Kingdom, many retailers underestimate the importance of price and simply don’t monitor prices at all. And when they do, they are spending too much time on this.
In Europe, Google was forced to open up its shopping service to outside competitors. But now it seems that digital marketing agencies are profiting from the changed auction model instead of the traditional comparison shopping sites: 23 percent of all ads seem to be from marketing agencies.
The European Union has called an end to geoblocking for online shoppers. This means that ecommerce websites in the EU can no longer block visitors from other EU countries. The new law has come into force this week.