Last year, 78 percent of internet users in the European Union made at least one online purchase. Ireland ranks highest, with more than 95 percent. In Romania, the number of online shoppers has grown the most over the past ten years.

The number of European users of shopping platform Shein is still growing, but no longer rapidly. From August last year through January this year, an average of just under 156 million Europeans actively used the platform each month. That is 6.9 percent more than in the six months before. Most visitors come from France.

French marketplace for pre-owned phones, laptops, and other electronic devices, Back Market, has reached a gross merchandise value (GMV) of more than 3.5 billion euros in 2025. This is an increase of 32 percent, compared to a year earlier.

Austrian online marketplace for refurbished electronics, household, and sports products, Refurbed, has reached the milestone of a gross merchandise volume of 3 billion euros. It has also announced a launch in 12 new European markets.

European Amazon sellers can now manage their funds on the platform more easily. Amazon Seller Wallet is launching in seven European stores. This gives sellers more control over when to convert and transfer their earnings, with exchange rates displayed before every transfer.