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Ecommerce in The United Kingdom

Information about ecommerce in the United KingdomThe United Kingdom is one of the leading countries in the western world. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. It’s an active member of the European Union, but it chose to remain outside of the Economic and Monetary Union and therefore keep its pounds and pennies. In 2016, The Brits voted for Brexit, which means the United Kingdom will withdraw from the European Union.

Population 66.8 million people
– % internet users 96%
Online sales €222 billion (2020)
Online stores worth mentioning: Tesco, Asos, Argos


Ecommerce events in the United Kingdom

Every year there are several ecommerce events being organized in the United Kingdom. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the United Kingdom.

Ecommerce customers in the United Kingdom

A study from the Ecommerce Foundation in 2019 shows that PayPal is, by far, the most popular payment method in the United Kingdom. Over 40 percent of buyers have used PayPal at least once in 2018. Credit cards (23.7 percent) are also popular, followed by prepaid cards (17.2 percent).

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Most popular online payment methods in the UK.
Most popular online payment methods in the UK.

Fashion and sporting goods are a very popular product category in the United Kingdom, followed by travel and household items. Other popular product categories are movies & music and books & magazines.

The ecommerce market in the United Kingdom

A report from the Ecommerce Foundation shows that 7.94 percent of the country’s gross domestic product is made up by ecommerce sales. An older study showed that ecommerce accounted for 10.7 percent of total retail sales in 2014. Ecommerce in the UK is expected to be worth slightly over 200 billion euros at the end of 2019.

Ecommerce in the United Kingdom (2015-2019)
Ecommerce in the United Kingdom (2015-2019)

Big online stores in the United Kingdom

The biggest players in the UK’s online retail market are Amazon, Tesco and eBay. Other big online retailers are Asos, Argos,, Next and John Lewis.

Latest news about The United Kingdom

Troy UK launches order hub and store builder

Engineering distributor group Troy UK has launched a new B2B2C platform. The platform, called Troy Commerce, allows members to procure products from the Order hub, but also enables them to design their own ecommerce stores.

Heroes raises €55 million to acquire and scale Amazon brands

Heroes, a company from the United Kingdom, has raised 65 million dollars (55 million euros) in a round led by Fuel Ventures and 360 Capital Partners. The company acquires, operates and scales small and medium-sized ecommerce brands that sell on Amazon. wants to compete with Amazon is a new initiative that wants to support local independent booksellers. After a successful launch in the US earlier this year, the platform has now launched in the United Kingdom.

PayPal most popular in UK

The usage of PayPal in Europe is highest in the United Kingdom. That country counted more than 330,000 daily active PayPal users last year.

Royal Mail launches parcel pick-up service in UK

Royal Mail has launched a new service, called Parcel Collect, across the United Kingdom. Its postmen and postwomen will now not only deliver parcels on their daily round, but also collect them as well.

Read all our articles about ecommerce in the United Kingdom.

Last update: August 2020