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Ecommerce in The United Kingdom

Information about ecommerce in the United KingdomThe United Kingdom is one of the leading countries in the western world. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. It’s an active member of the European Union, but it chose to remain outside of the Economic and Monetary Union and therefore keep its pounds and pennies. In 2016, The Brits voted for Brexit, which means the United Kingdom will withdraw from the European Union.

Population 66.8 million people
– % internet users 96%
Online sales €200 billion (2019)
Online stores worth mentioning: Tesco, Asos, Argos


Ecommerce events in the United Kingdom

Every year there are several ecommerce events being organized in the United Kingdom. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the United Kingdom.

Ecommerce customers in the United Kingdom

A study from the Ecommerce Foundation in 2019 shows that PayPal is, by far, the most popular payment method in the United Kingdom. Over 40 percent of buyers have used PayPal at least once in 2018. Credit cards (23.7 percent) are also popular, followed by prepaid cards (17.2 percent).

Most popular online payment methods in the UK.
Most popular online payment methods in the UK.

Fashion and sporting goods are a very popular product category in the United Kingdom, followed by travel and household items. Other popular product categories are movies & music and books & magazines.

The ecommerce market in the United Kingdom

A report from the Ecommerce Foundation shows that 7.94 percent of the country’s gross domestic product is made up by ecommerce sales. An older study showed that ecommerce accounted for 10.7 percent of total retail sales in 2014. Ecommerce in the UK is expected to be worth slightly over 200 billion euros at the end of 2019.

Ecommerce in the United Kingdom (2015-2019)
Ecommerce in the United Kingdom (2015-2019)

Big online stores in the United Kingdom

The biggest players in the UK’s online retail market are Amazon, Tesco and eBay. Other big online retailers are Asos, Argos,, Next and John Lewis.

Latest news about The United Kingdom

Boohoo acquires PrettyLittleThing

Online fashion retailer Boohoo has acquired PrettyLittleThing. The company already owned 66 percent of PrettyLittleThing’s shares, but now Boohoo also owns the remaining 34 percent of shares. These shares come from Umar Kamani, the son of Boohoo co-founder Mahmud Kamani, and business partner Paul Papworth.

Lidl UK installs online collection lockers in stores

Lidl has installed lockers in 24 of its stores across the United Kingdom. This enables the supermarket customers to collect and return online orders from other retailers, such as JD Sports and Boohoo. The in-store lockers are the result of a new partnership with InPost.

Asda launches food box for vulnerable shoppers

Asda has launched a new online platform where it sells food boxes. With this initiative the UK supermarket chain wants to reach out to vulnerable shoppers and the elderly so they can have access to food.

UK online grocery will grow 33%

The online grocery market in the United Kingdom is predicted to increase by 33 percent this year. It’s set to reach an estimated value of 19.2 billion euros, up from 14.5 billion euros last year. It would mean a significant development after four years of slowing growth.

EKM launches free online shop solution Obodo

EKM, a large hosted ecommerce provider from the UK, has introduced a new product for helping small business reach their local customers. The solution is called Obodo and offers a free online shop for local brick and mortar businesses.

Read all our articles about ecommerce in the United Kingdom.

Last update: June 2019