Ecommerce in The United Kingdom

Information about ecommerce in the United KingdomThe United Kingdom is one of the leading countries in the western world. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. It’s an active member of the European Union, but it chose to remain outside of the Economic and Monetary Union and therefore keep its pounds and pennies. In 2016, The Brits voted for Brexit, which means the United Kingdom will withdraw from the European Union.

Population 66.8 million people
– % internet users 96%
Online sales €200 billion (2019)
Online stores worth mentioning: Tesco, Asos, Argos


Ecommerce events in the United Kingdom

Every year there are several ecommerce events being organized in the United Kingdom. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the United Kingdom.

Ecommerce customers in the United Kingdom

A study from the Ecommerce Foundation in 2019 shows that PayPal is, by far, the most popular payment method in the United Kingdom. Over 40 percent of buyers have used PayPal at least once in 2018. Credit cards (23.7 percent) are also popular, followed by prepaid cards (17.2 percent).

Most popular online payment methods in the UK.
Most popular online payment methods in the UK.

Fashion and sporting goods are a very popular product category in the United Kingdom, followed by travel and household items. Other popular product categories are movies & music and books & magazines.

The ecommerce market in the United Kingdom

A report from the Ecommerce Foundation shows that 7.94 percent of the country’s gross domestic product is made up by ecommerce sales. An older study showed that ecommerce accounted for 10.7 percent of total retail sales in 2014. Ecommerce in the UK is expected to be worth slightly over 200 billion euros at the end of 2019.

Ecommerce in the United Kingdom (2015-2019)
Ecommerce in the United Kingdom (2015-2019)

Big online stores in the United Kingdom

The biggest players in the UK’s online retail market are Amazon, Tesco and eBay. Other big online retailers are Asos, Argos,, Next and John Lewis.

Latest news about The United Kingdom

Argos stops printing its catalogue

It’s the end of an era for Argos fans. The retailer will stop printing its famous catalogue after almost 50 years. Of course, this is the result of its focus on ecommerce. The most recent Argos catalogue accounted for 3.9 million printed copies.

Amazon offers same-day grocery delivery in the UK

Amazon now offers its grocery delivery service Amazon Fresh in the United Kingdom free with Prime. Members can do their weekly shopping and choose from a selection of products. In over 40 postcodes in the South East, members can even place orders before 9pm and have them delivered same-day.

John Lewis adds 400 click and collect points

Department store chain John Lewis will almost double its number of click and collect points across the United Kingdom. The extension is the result of a partnership with the Co-op. For John Lewis, this is another effort to support growth in ecommerce.

‘Brexit leads to slower online delivery from UK’

Online consumers in Europe think the Brexit will lead to slower online delivery from the United Kingdom. They also think it will lead to less choice of British goods to buy online.

Amazon Shipping launches in the UK

Amazon has introduced Amazon Shipping in the United Kingdom. It’s the first market outside the US where Amazon offers its premium shipping service for ecommerce retailers. Amazon Shipping picks up parcels and delivers them to the end customer.

Read all our articles about ecommerce in the United Kingdom.

Last update: June 2019