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Top 10 online stores in Europe

Europe is one of the biggest ecommerce markets in the world, together with China and the US. It’s home to major online retailer companies such as Ikea, Zalando and Otto. But what exactly are the top 10 online stores in Europe?


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When you think about ecommerce in Europe, you can’t get around major ecommerce companies from outside the continent, such as US giants Amazon and eBay or Asian powerhouses like Alibaba and Tencent. But Europe has a lot to offer!

Major ecommerce companies in Europe

There are online retailers that are big in several countries across Europe or even the globe, such as H&M, Carrefour or Ikea. But there are also ecommerce companies that are very big in their home country, but aren’t that familiar among other European consumers. Take for example Wehkamp, a major Dutch online retailer that started as a mail-order company in 1952. Every year, it’s among the top 10 online stores in the Netherlands, but outside the country borders it’s hardly known.

Most big ecommerce companies are from Western Europe

The biggest ecommerce companies in Europe are from Western countries and the majority is active in the online food sector. Western Europe really dominates the European ecommerce industry, as it accounted for approximately 68 percent of total European online retail turnover in 2017. This dominance can also be seen in the top 10 of online retailers in Europe. Among the ten biggest ecommerce companies, five are from Germany, three are from France and two from the UK.

Top 10 online stores in Europe

Dutch research company Veraart Research has a retail index, which lists the top 30 retailers in Europe.  They’ve ranked ecommerce companies active in Europe by turnover. This is their top 10 online stores in Europe, in billions of euros:



Turnover (in billions)


1 Schwarz 97 Germany
2 Aldi 59 (estimate) Germany
3 Carrefour 57 France
4 Tesco 56 UK
5 Edeka 56 Germany
6 Rewe 54 (estimate) Germany
7 Amazon 45 USA
8 E.Leclerc 37 (2016) (excl. fuel) France
9 Les Mousquetaires 37 (excl. fuel) France
10 Auchan 34  (estimate) France


‘Amazon biggest retailer in Europe by 2021’

Amazon is the only company on this list that’s originally from outside Europe. Veraart Research says: “Growth will slow down in the coming years, but the company is expected to double up its turnover value in 3 to 4 years, and eventually surpass Schwarz-Gruppe as the biggest retailer in Europe by 2021.”

Top 10 online stores in other European countries

Are you interested in seeing the top 10 online stores in other European countries? Then check out the informational pages we’ve written about it:
Top 10 online stores in Germany
Top 10 online stores in France
Top 10 online stores in Spain
Top 10 online stores in the Netherlands
Top 10 online stores in Belgium
Top 10 online stores in Sweden
Top 10 online stores in Denmark

Last update: 2019