Top 10 online stores in Europe

Europe is one of the biggest ecommerce markets in the world, together with China and the US. It’s home to major online retailer companies such as Ikea, Zalando and Otto. But what exactly are the top 10 online stores in Europe?

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Ecommerce Europe
Top 10 online stores
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When you think about ecommerce in Europe, you can’t get around major ecommerce companies from outside the continent, such as US giants Amazon and eBay or Asian powerhouses like Alibaba and Tencent. But Europe has a lot to offer!

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Major ecommerce companies in Europe

There are online retailers who are big in several countries across Europe or further abroad, such as H&M, Carrefour and Ikea. But there are also ecommerce companies that are very big in their home market, but aren’t that familiar among other European consumers. Take for example Wehkamp, a major Dutch online retailer that started as a mail-order company in 1952. Every year, it’s among the top 10 online stores in the Netherlands, but outside the country borders, it’s hardly known.

Most big ecommerce companies are from Western Europe

The biggest ecommerce companies in Europe are from Western countries. Western Europe really dominates the European ecommerce industry, as it accounted for approximately 68 percent of total European online retail turnover in 2017. This dominance can also be seen in the top 10 of online retailers in Europe. Among the ten biggest ecommerce companies, three are from Germany and three are from France.