Ecommerce in France

France is a prominent country in Europe as well as in the world. It also has a big share in the European ecommerce market. The market keeps growing steadily, and is expected to be worth 72 billion dollars in 2025. Here is all you need to know about ecommerce in France.

Population 65.1 million people
– % internet users 89%
Online sales €146.9 billion (2022)
Online stores worth mentioning: 3 Suisses, Cdiscount,

french ecommerceContent:

Ecommerce events in France

Every year there are several ecommerce events being organized in France. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe.

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Ecommerce customers in France

When ordering goods online, online consumers in France like to pay with their bank card, analysis from RetailX in 2022 shows. The bank card is, by far, the most popular payment in France, with 58 percent. It is followed by PayPal (32 percent), invoice (2 percent), bank transfer (2 percent), mobile app (1 percent), cash on delivery (1 percent) and other methods (a total of 3 percent).

payment methods france

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Fashion is the product category with the highest share of people buying these items online. In 2019, it seemed that 58 percent of internet users bought fashion online. Cultural goods (50 percent) and travel/tourism (40 percent) were other categories with a high popularity online. Categories such as home services (7 percent) and glasses and contact lenses (also 7 percent) are significantly less popular online

The ecommerce market in France

France is one of the biggest ecommerce countries in the world. In 2022, the country’s ecommerce market generated 146.9 billion euros in online turnover. In that year, 2.3 billion online transactions were completed in the country. According to RetailX, the online revenue is expected to be 72 billion dollars in 2025.

ecommerce market france forecast

Big online stores in France

Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.

These are the top 10 of biggest online retailers in France in 2021: Amazon (€5.9 billion), VeePee (€2.28 billion), Cdiscount (€2.13 billion), Auchan (€1.33 billion), Fnac (€1.27 billion), Coursesu (€1.26 billion), Apple (€1.21 billion), Shein (€1.12 billion), Carrefour (€818 million) and Boulanger (€801 million).

Read all our articles about ecommerce in France.

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