Ecommerce in France
France is a prominent country in Europe as well as in the world. It’s part of Western Europe, and it is perfectly located, as it is adjacent to major countries like Germany, Italy, Spain and – although separated by a channel – the United Kingdom. There are some French-administered territories and departments outside of the European continent. These include islands like Guadeloupe, Martinique and the South American overseas region and department French Guiana.
On demand webinar: is your brand going missing online?
On demand webinar: Get key practical advice on how to identify and fix lost sales opportunities in ecommerce, and really optimize your brand’s selling potential among resellers. Watch the webinar here.
|Population||65.1 million people|
|– % internet users||68%|
|Online sales||€104.2 billion (expected for 2019)|
|Online stores worth mentioning:||3 Suisses, Cdiscount, Vente-privee.com|
- Ecommerce events in France
- Ecommerce customers in France
- The ecommerce market in France
- Big online stores in France
- Latest ecommerce news from or about France
Ecommerce events in France
Every year there are several ecommerce events being organized in France. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in France.
Ecommerce customers in France
When ordering goods online, online consumers in France like to pay with credit cards. One popular way to do this is with Carte-Blue, a debit card that can also be used as a credit card. Two other popular online payment methods in France are Visa and PayPal. There are more than 8 million PayPal account in France, which make it the third European country in terms of the number of PayPal accounts. The average French online consumer isn’t that keen on using alternative payments, but among those methods are Allopass, CM-CIC Paiement, Hipay, Moneo, Paysafecard and bank transfers. More tips for ecommerce in France can be found at EcommerceWiki.
A study from CA Com shows that 49 percent of French consumers purchased at least one product online in 2013. Consumers ages 25-34 are the one who are most frequently ordering products online. On average they made at least one online purchase every month. Almost half of French internet users shopped for clothing online in 2012. Travel and tourism is even more popular, as 59% of French online users have bought a trip or a travel ticket online. Other popular product categories in Frenche are (digital) media and consumer electronics. A 2015 study by Mediametrie [pdf] shows nothing has changed drastically since then. Fashion was bought by 44% of French internet users in the last six months of that year. This is followed by travel/tourism (38%), cultural products (35%), beauty/health (28%) and consumer electronics (28%).
The ecommerce market in France
France is one of the biggest ecommerce countries in the world. It’s ranked as the sixth biggest ecommerce market worldwide and in Europe only Germany and the United Kingdom are bigger. The Western European country has an online retail market that’s expected to reach 104 billion euros by the end of 2019. According to data from the Centre for Retail Search online sales in France account for 6% of total retail sales.
Big online stores in France
Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.
These are the top 10 of biggest online retailers in France in 2018: Amazon (€2.19 billion), Cdiscount (€2.08 billion), Vente-Privee (€1.89 billion), Auchan (€1.32 billion), Apple (€820 million), Fnac (€675 million), Showroomprivé (€588 million), La Redoute (€533 million), Carrefour (€494 million) and Zalando (€472 million).
Latest news about France
Mirakl, a French provider of marketplace solutions, has launched StopCovid19.fr. The online platform, launched in partnership with the French government, aims to solve the shortage of essential products and materials in hospitals.
With the Covid-19 lockdown in action in Southern Europe, consumers in Italy, Spain and France are quickly discovering online shopping. More and more retailers are going online to sell their stuff, while an increasing number of consumers are ordering their groceries and products online.
De Bijenkorf, a major omnichannel retailer from the Netherlands, might be looking for further expansion across Europe. The retailer has posted job offers, in which it’s looking for native French speakers.
Zalando has officially launched its loyalty program Zalando Plus in France. The all-round service was already available for customers in Germany and Switzerland, while Italy will join soon.
Gadero, an online shop for wood and wooden furniture, has expanded its ecommerce activities to the French-speaking market in Western Europe. The Dutch retailer will now deliver wood to Wallonia, Luxembourg and some northern parts of France.
Read all our articles about ecommerce in France.
Last update: April 2019