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Ecommerce in France

Information about ecommerce in FranceFrance is a prominent country in Europe as well as in the world. It’s part of Western Europe, and it is perfectly located, as it is adjacent to major countries like Germany, Italy, Spain and – although separated by a channel – the United Kingdom. There are some French-administered territories and departments outside of the European continent. These include islands like Guadeloupe, Martinique and the South American overseas region and department French Guiana.

COUNTRY
FRANCE
Population 65.1 million people
– % internet users 68%
Online sales €104.2 billion (expected for 2019)
Online stores worth mentioning: 3 Suisses, Cdiscount, Vente-privee.com

Content:

Ecommerce events in France

Every year there are several ecommerce events being organized in France. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in France.

Ecommerce customers in France

When ordering goods online, online consumers in France like to pay with credit cards. One popular way to do this is with Carte-Blue, a debit card that can also be used as a credit card. Two other popular online payment methods in France are Visa and PayPal. There are more than 8 million PayPal account in France, which make it the third European country in terms of the number of PayPal accounts. The average French online consumer isn’t that keen on using alternative payments, but among those methods are Allopass, CM-CIC Paiement, Hipay, Moneo, Paysafecard and bank transfers. More tips for ecommerce in France can be found at EcommerceWiki.

Online payment methods in France, according to Payvision.
Online payment methods in France, according to Payvision.

A study from CA Com shows that 49 percent of French consumers purchased at least one product online in 2013. Consumers ages 25-34 are the one who are most frequently ordering products online. On average they made at least one online purchase every month. Almost half of French internet users shopped for clothing online in 2012. Travel and tourism is even more popular, as 59% of French online users have bought a trip or a travel ticket online. Other popular product categories in Frenche are (digital) media and consumer electronics. A 2015 study by Mediametrie [pdf] shows nothing has changed drastically since then. Fashion was bought by 44% of French internet users in the last six months of that year. This is followed by travel/tourism (38%), cultural products (35%), beauty/health (28%) and consumer electronics (28%).

The ecommerce market in France

France is one of the biggest ecommerce countries in the world. It’s ranked as the sixth biggest ecommerce market worldwide and in Europe only Germany and the United Kingdom are bigger. The Western European country has an online retail market that’s expected to reach 104 billion euros by the end of 2019. According to data from the Centre for Retail Search online sales in France account for 6% of total retail sales.

The B2C ecommerce sales and growth rate in France (2014-2019)
The B2C ecommerce sales and growth rate in France (2014-2019). Source: Ecommerce Foundation

Big online stores in France

Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.

These are the top 10 of biggest online retailers in France in 2018: Amazon (€2.19 billion), Cdiscount (€2.08 billion), Vente-Privee (€1.89 billion), Auchan (€1.32 billion), Apple (€820 million), Fnac (€675 million), Showroomprivé (€588 million), La Redoute (€533 million), Carrefour (€494 million) and Zalando (€472 million).

Latest news about France

Ikea renews its augmented reality app

Ikea is launching a new app, which enables customers to visualize products in the context of their own homes and then order these items through the app. The new Ikea app will be launched first in France and the Netherlands.

France has Europe’s highest share of FMCG bought online

In France, ecommerce accounted for a 7.1 percent share of fast moving consumer goods (FMCG) sold last year. That’s the highest share in Europe, ahead of a 6.3 percent share in the United Kingdom and a 1.4 percent share in Germany.

Sustainable ecommerce service Loop launches in France

Loop, a shopping service with reusable packages, has launched in France. The whole idea behind this startup is that containers are designed to be reused. Major manufacturers, such as Unilever, Procter & Gamble and PepsiCo have already partnered with Loop.

Nasty Gal expands to France

Nasty Gal, a US fashion retailer focused on young women, has opened its first non-English online store. The Boohoo-owned online retailer has opened its digital doors in France. This country is only the third market where Nasty Gal runs a dedicated ecommerce website.

Ecommerce in France will reach 104 billion euros in 2019

The turnover of business-to-consumer ecommerce in France is expected to reach 104.2 billion euros at the end of 2019. This would mean an increase of 12.5 percent compared to the situation last year, when ecommerce in France was worth 92.6 billion euros.

Read all our articles about ecommerce in France.

Last update: April 2019