Ecommerce business funding

Explore the different types of ecommerce business loans, from revenue-based financing to alternative funding sources. By evaluating your business needs and comparing the best funding options you can successfully secure the necessary capital to fuel your online business growth.


Short summary

  • With ecommerce business funding, you can finance your online store to grow your business further.
  • Assess your needs, compare options, and make an informed decision when evaluating the right financing solution for your online store.
  • Prepare applications with the necessary paperwork, navigate approval processes effectively, and manage funds responsibly to ensure success in securing desired financing.

A business owner discussing ecommerce business funding options with a financial advisor

Understanding ecommerce financing

If you are starting an online store, you probably already know that you need some funds to cover your business expenses. Online sellers need to buy inventory, rent or buy a storage space or warehouse. You will also need to pay for ecommerce software to set up your online store. While you can often finance these initial expenses yourself, this becomes more difficult as your business grows and you want to scale up quickly.

This is where ecommerce business loans come in. It provides online retailers with the necessary capital to establish and expand their businesses. Access to the right amount of money is essential for growth and can be a determining factor in the success of a business in its early years.

Access to capital is essential for business growth.

With a wide range of financing options available, such as revenue-based financing, lines of credit, bank loans, and alternative funding sources, ecommerce entrepreneurs have a diverse array of choices to finance their ventures. To determine the optimal funding options for your company, you will need to evaluate your business needs and compare the available options.

Buying inventory or investing in marketing is a costly business. Keep your online store up and running with revenue based funding of Booste or Wayflyer. Ecommerce funding, built for growth.

Securing online commerce business loans

Online business financing options

The world of ecommerce finance offers a multitude of options, each catering to different business stages and growth plans. Think, for example, of stock financing. Providers in this field are able to finance online sellers within a couple of days. This is often an ideal fit for online business owners who need to buy new inventory quickly. By understanding the unique features and benefits of each type of loan, you can make an informed decision on the best financing solution for your online business.

Revenue-based financing

With revenue-based finance, lenders provide money based on a predetermined percentage of the monthly turnover. One of the key features of this option is its flexibility in repayment, which fluctuates in accordance with the borrower’s monthly revenue. During periods of increased monthly revenue, repayment is higher and the business loan is paid off at a faster rate. And when revenue is lower, the amount repaid is reduced.

Revenue-based financing does not require a pitch or credit score evaluation.

This option has several benefits for online stores, such as not requiring business plans or pitch decks for application, and not conducting a credit score evaluation. Instead, lenders will require access to applications such as Stripe, Shopify, and Facebook, as well as accounting software like Xero and QuickBooks. Usually, stock financing options offer revenue-based financing.

Buying inventory or investing in marketing is a costly business. Keep your online store up and running with revenue based funding of Booste or Wayflyer. Ecommerce funding, built for growth.

You need to pay interest on commerce business loans

Merchant cash advances

A merchant cash advance is another way to raise capital well-suited for ecommerce businesses. It is especially suitable for online companies that primarily generate revenue through an online card acquirer, such as Stripe or iZettle. It is secured by online card sales as collateral, making it a secured loan, as opposed to unsecured business loans that do not require assets as collateral.

The repayment method for a merchant cash advance is quite straightforward. Lenders typically deduct approximately 15 percent daily from the business’s credit and debit card receipts. This financing option provides a lump sum cash advance to the business. This allows for additional funds to cover unexpected expenses or invest in growth opportunities.

Loans from online seller platforms

Some online seller platforms have also started giving out loans to ecommerce stores. Applying for these kinds of business loans is usually pretty simple, as the application process only takes a couple of minutes. The platforms do not run a credit check, which means that the loan does not impact your credit score.

Platforms such as Amazon or Shopify use their own data to offer loans to ecommerce stores.

If your online store is running on ecommerce software from Shopify, you could apply for a business loan through Shopify Capital. The height of the loan depends on your sales. Repayments are done automatically when your store makes a sale. Amazon sellers can apply for a loan through Amazon Lending. This works similar as Shopify’s loans. Repayments are taken automatically from your sales disbursements each month.

Lines of credit and bank loans

With a line of credit or a bank loan, you are usually able to receive higher amounts of money at a more competitive interest rate. However, accessing these options may be difficult if you lack personal or corporate assets.

Online store owners use lines of credit to buy supplies and repay it when the inventory is sold.

Lines of credit are a type of business finance option that provides a predetermined credit limit contingent upon turnover, which can be accessed as necessary. Ecommerce businesses can utilize lines of credit to draw down funds as needed, for instance, to take advantage of supplier discounts, and repay it when they have sold the stock. Bank loans, on the other hand, are a one-time sum of money borrowed from a bank and must be repaid with interest.

Alternative funding sources

Some online stores look for an alternative cash injection. Some well-known options are crowdfunding, angel investors and venture capital. These loan options fall outside the realm of traditional banking and can offer unique benefits and opportunities for businesses seeking to raise capital.

Asset-based lending, government-backed grants, invoice factoring, micro-business grants, and third-party platforms or marketplaces are other alternative options available to ecommerce businesses. These options cater to a wide range of business needs and stages.

creating cash flow with a finance solution

Evaluating the right funding option

With a myriad of ecommerce business funding options available, it can be a little daunting to find the right solution for your online store. However, by evaluating your business needs, comparing the various options, and making an informed decision, you can successfully secure the necessary capital.

Assessing your business needs

Before you can apply for extra funds, you will need to know exactly how much your online business needs. To do so, you need to evaluate your current and future profitability, taking into account sales, expenses, and cash flow. Additionally, assess the strengths of your business, such as the quality of the product or service, customer loyalty, and the team’s experience. This can help you make sense of the overall financial health of your business.

Determine the timeline of the loan, when do you need it and when can you start with repayments?

Determining your short- and long-term funding needs requires careful consideration of factors such as the size of the business. What is the loan going to be used for? What will be the timeline of the loan: when do you need it and how soon can you start repayments?

Buying inventory or investing in marketing is a costly business. Keep your online store up and running with revenue based funding of Booste or Wayflyer. Ecommerce funding, built for growth.

Comparing options

Once you have assessed your business needs, the next step is to compare the various options of a capital injection available. This involves analyzing the terms and conditions of each option, assessing the potential risks and rewards associated with each, and ultimately determining which option is the most suitable for your needs.

Also take into account the accompanying interest rates, repayment terms, collateral and personal guarantee requirements, and the overall impact on your business’s financial health. Once you have made your decision, it is crucial to evaluate the results and make any necessary adjustments to your business strategy.

Accessing secured loans for your online business

Applying for ecommerce business funding

After determining the most suitable ecommerce business funding solution for you, the next step is to apply for the loan. This process typically involves preparing an application, navigating the approval process, and managing the loan once it has been approved.

Preparing your application

If you want to preparing your application, you will need to conduct market research. Create a comprehensive business plan and analyze your target audience. Additionally, it is crucial to gather financial statements such as cash flows and profit margins. This will give a lender more information about the financial health of your online store.

By meticulously preparing your application, you increase your chances of securing funds.

Also include a brief overview of your business, its products and services and financial projections. By meticulously preparing your application and providing all the necessary information, you increase your chances of securing the desired money.

Navigating the approval process

After the application, you may be required to provide personal information, such as your social security number and driver’s license, as well as financial documents like bank statements, tax returns, and business plans. You may also need to meet up with a banker or lender. During this meeting, you may be asked to provide additional documentation and answer questions regarding your business and its financial needs.

Managing your funding

Once your ecommerce business loan has been approved, you have to manage the money effectively. This includes regularly monitoring expenses and separating personal and business finances. While you manage your loan, you can already look into additional capital access options. This will help you with growing your online store sustainably.


In conclusion, ecommerce business funding plays a large role in the establishment and growth of online businesses. With various ecommerce financing options available, such as revenue-based finance, merchant cash loans, lines of credit, bank loans, and alternative sources, entrepreneurs have a diverse array of choices to support their ventures.

By evaluating your business needs, comparing financing options, and making an informed decision on the most suitable solution, you can successfully secure the necessary capital to fuel your online business growth. Armed with this knowledge, you are now well-equipped to navigate the world of online business finance and propel your venture to new heights.

Frequently asked questions

Some frequently asked questions about how to fund an ecommerce business are:

Can I get funding for my ecommerce business?

It is hard to say up front whether or not it is possible to get funding for your ecommerce business. However, even for small and medium sized business owners, there are various financing options available. Think of business loans, angel investors and even crowdfunding. By doing your research and understanding the options available to you, you can ensure that you find the most suitable finance solution for your business.

How to finance an online store?

Securing finances for your ecommerce store can be made possible through a variety of financing options such as revenue-based finance, merchant cash advances, lines of credit, bank loans, overdrafts, equity financing, crowdfunding and grants. Each option has its own advantages and disadvantages.

What is commerce funding?

Commerce funding is a type of financing which provides businesses with upfront capital in exchange for a fixed percentage of future sales. This form of financing can be beneficial for businesses with fluctuating revenue streams such as those with seasonal sales. It can also provide the resources needed to invest in growth and expansion.

What are the examples of ecommerce financing?

Ecommerce financing can take many forms, including traditional bank loans, venture capital, peer-to-peer loans, and even lines of credit. There are also online financing options like crowdfunding, invoice factoring, and alternative lenders that provide flexible financing solutions for ecommerce businesses. These financing options can help entrepreneurs and small businesses obtain the necessary funds to grow their operations.