eTail Germany 2026

eTail Germany is the DACH ecommerce and digital marketing conference for retailers and brands. It takes place on 17 and 18 March 2026, in Berlin. Connect with heads of ecommerce, digital and marketing from the leading German retailers and brands, for a two-day event, to explore the latest and greatest innovations in the fast-evolving retail industry.

Join the organizers as retailers across Germany strive to adapt to an ever-changing market landscape, looking into how AI and hyper-personalisation can revolutionize loyalty programs and customer experiences.

Topics

At eTail Germany you will gain insights on:

• Getting to grips with the new era of loyalty programmes and next-gen personalisation techniques.
• Discovering innovative uses of AI and Gen AI, from predictive analytics to immersive experiences.
• Harnessing the retail media boom and optimising marketing budgets.
• Building cohesive customer journeys and consistent brand images across all touchpoints.
• Using advanced data analytics to boost customer engagement and retention.
• Creating seamless omnichannel experiences to offer shoppers the choice they want.

See the brochure for the full speaker lineup, key topics being covered, as well as all the networking and interactive learning opportunities.

Tickets and discount

Retailers can secure a free ticket here. Solution providers and technology partners can secure 10% off here by using the code: ETGEN