eTail Nordic 2026

eTail Nordic returns on 20–21 October 2026 at Slagthuset in Malmö, Sweden, bringing together more than 250 senior ecommerce, digital marketing, customer experience and omnichannel leaders from the Nordic region’s leading retailers and brands. As AI reshapes how consumers discover, evaluate and purchase products, the event is focused on helping retailers move beyond experimentation and deliver measurable commercial impact in a high-cost, margin-driven market.

Topics

Key topics include AI-driven discovery and conversational commerce, profitable growth strategies, data foundations and AI readiness, personalization and customer retention, retail media, and unified commerce. Through retailer-led case studies, interactive workshops, executive roundtables and peer-to-peer discussions, attendees will gain practical insights on:

• Turning AI investments into measurable ROI
• Staying visible in AI-powered search and discovery environments
• Building scalable, high-performing commerce operations
• Driving loyalty, retention and customer lifetime value
• Balancing innovation, customer experience and profitability

Designed specifically for the realities of the Nordic retail landscape, eTail Nordic delivers actionable strategies, real-world success stories and valuable networking opportunities to help retailers stay competitive, customer-centric and prepared for the future of AI-driven commerce.

Retailers can secure a complimentary pass

What is even better is that if you qualify as a retailer, you can now secure a complimentary pass to attend the event. Simply visit the pricing page, register, and join industry leaders, innovators, and peers for an unmissable experience.

Register today and claim your free retailer pass.