SERP Conf Rome 2026
On October 16, 2026, SERP Conf. is coming to Rome for a one-day Advanced Conference. The event will be dedicated to SEO, ecommerce, and AI and will take place at Nazionale Spazio Eventi, a comfortable venue in the heart of the Italian capital. It is expected to bring together digital professionals from across Europe and beyond for its first edition in the Eternal City.
SERP Conf. has spent the last few years establishing itself as a conference built around substance. With over 3200 attendees across 8 editions so far, and more than 100 expert speakers who have taken its single stage, the event was praised as practical, well-curated, and worth the journey.
SERP Conf. Rome 2026 is made possible in partnership with WordLift, a company helping brands and e-commerce businesses structure their content and data for search and AI discovery. Both organizations behind the event are committed to advancing the field at the intersection of AI and search – the space SERP Conf. Rome is about to explore.
A New Stage for a Proven Format
The event continues a tradition established across five Bulgarian and two Austrian editions: a single-stage format, carefully selected speakers, and an audience of practitioners who expect working models, not just dry theory and things that look good on paper.
“Each edition brings a fresh batch of speakers and talking points – no topic repeats, no recycled ideas, no sales pitches,” explains Nikola Minkov, founder and CEO of Serpact, the international award-winning Bulgarian Search Growth & Visibility agency behind SERP Conf. “Every session is built for immediate application, and after presentations in each panel, we have a live Q&A session. We want the conference to be a place for an active exchange and engagement.”
“AI is not killing the Open Web. It is killing the illusion that pages alone are enough. Search engines, LLMs and AI agents need structured, connected and verifiable knowledge to understand a brand. SERP Conf. Rome is the right stage to discuss this shift with the international SEO community and to help brands become truly agent-ready,” says Andrea Volpini, co-founder and CEO of WordLift.
Confirmed Speakers for SERP Conf. Rome 2026
The speakers, panelists, and moderators already confirmed for the Rome stage represent a cross-section of the international SEO and AI strategy landscape:
- Judith Lewis – Founder of DeCabbit Consultancy
- Aleyda Solis – International SEO Consultant & Founder of Orainti
- Gianluca Fiorelli – Strategic and International SEO Consultant at ILoveSEO.net
- Purna Virji – AI Strategist and Founder of Agent-Led Growth
- Andrea Volpini – Co-founder and CEO of WordLift
- David Carrasco Pamies – Strategic SEO Consultant & Founder of Magnify
- Isabelle Andrieu – Co-founder & Chairwoman at Translated
- Sante J. Achille – Search Marketing Specialist
- Federico Rebeschini – Global Head of SEO & Performance at Luxottica
- Rad Paluszak – CTO of NON.agency
- Yagmur Simsek – SEO Consultant & Founder of Search ‘n Stuff
Additional participants will be announced soon.
The full lineup is available on the event’s website.
Venue & Cocktails
SERP Conf. Rome will be held at Nazionale Spazio Eventi, a venue located in the historic center of the Italian capital. After the event, there will be a cocktail party to further boost networking opportunities.
Tickets are available now. Ecommerce News Europe readers can take advantage of our promo code and get 20 percent off. The code is: ecommerce-news-20