SERP Conf Sofia 2026

On March 25th, at the Inter Expo Center, SERP Conf. Sofia 2026 will once again gather professionals from different countries for its Eastern Europe Edition. The event will deliver curated expertise, strategies engineered to scale beyond academic knowledge or theories and high-class networking, as it has done during its 6 editions so far – 4 in Bulgaria and 2 in Austria.

‘Substance over scale’

In an industry where there are many multi-track conferences promising everything to everyone, SERP Conf. has established itself as an event deliberately focused on substance over scale and measurable outcomes over marketing noise and paid presentations.

Post-event data from SERP Conf. 2025 shows that 46.8 percent of attendees hold C-level, Director, or Head positions, with 27.7 percent serving as SEO specialists and 19.1 percent as marketing or ecommerce managers.

‘Easy to navigate’

“SERP Conf. is solid if you are into SEO or digital marketing,” says Kiril Kirov, CEO. “Good speakers, useful content, and they actually care about the experience. Easy to navigate, well-organized, and great for meeting people who do the work. Worth it if you are serious about the industry.”

‘Attendees requested topics ranging from technical SEO and link building to AI optimization and content efficiency’

“After past editions, attendees requested topics ranging from technical SEO and link building to AI optimization and content efficiency. For our team, this shows we are having as an audience practitioners who understand nuance. And what matters for them is that they get from this event working models that they can immediately implement, test and scale”, explains Nikola Minkov, founder and CEO of Serpact – the Bulgarian agency with the most international awards, which is behind SERP Conf.

Singe stage

While larger conferences have multiple simultaneous tracks and 50+ speakers, SERP Conf. maintains a single stage and presents only carefully selected speakers.

“When you have multiple tracks, you are admitting not everything is essential,” Minkov notes. “We take the opposite approach, highlighting that if it is not critical enough to deserve everyone’s attention, it does not belong on our stage.”

Speakers

SERP Conf. Sofia 2026 speakers include:

• Bengu Sarica Dincer – SEO Manager at Designmodo
• Zlatan Ivanov – Co-founder of Trackian & Founder of The Data Arsenal
• Stefka Georgieva – Founder & CEO at ADvantage
• Vichren Bisset – Chief Commercial Officer & Board Member
• Evelina Milenova – SEO specialist at Hostinger
• Svetoslav Milanov – Executive Director & Chairman of the Board of Investbank
• Kalin Karakehayov – Founder at Seo.Domains and Edoms.com

And more names are yet to be announced.

AI Lab

The 2026 edition introduces the AI Lab. This is a specialized programme addressing search’s most significant transformation we are currently witnessing –  AI-mediated discovery.

The AI Lab combines expertise from Trackian (SaaS marketing platform), Serpact, AI Entry (AI visibility measurement tool), and Digital A (digital agency). Participants will gain knowledge and implementation frameworks that would otherwise require a lot of time and substantial financial investment to acquire.

‘Frameworks to audit AI visibility and engineer improvement’

“Most businesses maintain stable traditional SEO traffic without realizing users now discover brands through AI platforms. The AI Lab provides frameworks to audit AI visibility and engineer improvement, because predictable growth requires architecture, not intuition”, explains Minkov.

Enterprise massterclasses

The conference also introduces an exclusive Enterprise Masterclass that addresses challenges emerging mainly at the organizational scale. They include but are not limited to coordinating Search Visibility across brands, navigating internal politics, demonstrating ROI to financial leadership, building sustainable capabilities and more.

Anna Tsolova, media and public speaking trainer at “Speak, So People See You!”, will host the 2026 edition. She is one of the most recognizable faces in Bulgaria. For 13 years, she has authored and hosted morning shows on the two largest private TV networks in the country.

Tickets available

The SERP Conf. Sofia 2026 tickets are now available and you can book yours from here.

• March 25th 2026
• Inter Expo Center
• 9.30 am – 6 pm Bulgarian time

“Visibility is built, not guessed”, Minkov concludes. “SERP Conf. is where you gain the knowledge and know-how that create predictable Search Visibility – whether optimizing for algorithms or AI systems.”

As a reader of Ecommerce News, you can get a 20 percent discount on your ticket with the promo code ecommerce-news-20.