About Ecommerce News Europe
You may have noticed that all the news on this website is about Europe, a European country or a region. That’s because we found out there’s still a lack of knowledge about the European ecommerce industry. And that’s something we totally understand, as Europe is a fascinating mix of countries, cultures, laws and regulations.
Summarizing the European ecommerce industry is like comparing apples and oranges. In countries like the United Kingdom, France and Germany online retail is well-established, while in Eastern Europe for example, ecommerce is still developing quickly. And while the ecommerce market in the United Kingdom has already matured and is already divided by the top players, in a country like Poland it’s still not written in stone which ecommerce companies will lead the pack.
Europe has 45 countries, 28 of which are united in the European Union. All together, these countries represent the world’s biggest ecommerce market. But once again, don’t think you can compare Europe with let’s say the United States of America. Online retailers have to handle customers and laws differently per country.
All these countries, from Luxembourg to Finland and from Portugal to Serbia, have different languages, laws, cultures, customer behaviors, currencies and payment preferences. Just compare that to ecommerce in the US, where online retailers can just create one single website for all US consumers. No need to display different currencies or to include some exotic payment options.
A study in 2013 by consulting firm Accenture showed that only about 9 percent of all European ecommerce sales took place across borders. And frankly, we’re not that surprised. Most customers aren’t eager to buy across the border, because they often don’t know if they could get a payment or return problem fixed. Partly because it’s hard to communicate with a German-speaking customer service if you’re a Spaniard, but also because there are different laws and regulations per country. The European Commission is working hard to blur the boundaries, but it’s still an utopia.
And that’s where we, the authors, come in. We’ll try to keep all of you up-to-date with all the important European ecommerce news. Because Europe is a very vivid, varied and interesting region when it comes to ecommerce, that’s for sure!