Amazon Launchpad Innovation Awards launched

Amazon Launchpad Innovation Awards launched

Amazon has launched the first edition of the Amazon Launchpad Innovation Awards. This is a European competition designed to support innovative startups. The best company will win the ‘Startup of the year’ prize of 100,000 euros.

Startups registered in the European Union (the UK and Switzerland included) that sell physical products to consumers can enter the competition until the 28th of March. A judging panel will then select the five most innovative startups from a shortlist of 15 finalists. Each finalist will win a 10,000 euros grant, free access to Amazon Launchpad for one year and several marketing placements. The ultimate winner will receive an additional 90,000 euros.

Innovative new products from small businesses

“Innovation is part of our culture. We continue to invent on behalf of customers, but we’re also the destination for innovative new products from small businesses”, Xavier Flamand, Director EU Seller Services, said. With the awards, Amazon wants to support emerging brands and delight its customers with new and innovative products.

Amazon Launchpad Innovation Awards are launched to support emerging brands.

Part of Amazon Launchpad

The Amazon Launchpad Innovation Awards are part of Amazon Launchpad, which was introduced in 2015. It’s currently available across Europe in France, Germany, UK, Italy, Spain and The Netherlands. Through this programme and with the help of over 200 venture capital firms, startup accelerators and crowdfunding platforms, Amazon has supported the launch of over 2,000 startups in Europe.


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