Europe

Market share Chinese platforms in Spain 34%

Market share Chinese platforms in Spain 34%

One in three (34 percent) of online purchases in the first half of this year in Spain were placed on Chinese platforms, such as Alibaba, Temu or Shein. The market share (in terms of order frequency) of these platforms is far higher in Spain than in other European countries. However, Spanish consumers spent a lot less on these platforms than consumers from other countries.

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