Manufacturers increasingly want to digitize their sales- and buying processes. But what is the current maturity level of their online sales- and services capabilities? And how does it come that manufacturers act so protective in the after-sales business?
Fashion retailer Forever 21 has re-entered the ecommerce scene in Europe. The American company has launched new localized online stores for the most popular markets in Europe.
Inditex, which owns eight brands including Zara and Pull&Bear, will close up to 1,200 stores. Instead, the fashion giant has unveiled a digital platform while it wants to further boost its digital transformation.
Just Eat Takeaway, the Dutch-British meal delivery company, has acquired Grubhub, a food delivery service from the US. It’s an extra interesting acquisition from Just Eat Takeaway: competitor Uber Eats had also been trying to acquire Grubhub.
Shavatar is the name of a 3D avatar tool that should lead to fewer returns in the online fashion industry. With Shavatar, consumers can create their own avatars based on a few parameters. The tool then suggests the right size and fit of any given fashion item.
Analysis shows that 58 percent of European checkouts have at least three basic errors, which could complicate the checkout process for customers. Many online stores don’t automatically verify the card number or they let customers attempt to pay with an expired card date.
The total online cross-border market (excluding travel) in Europe represented a turnover of 108.75 billion euros in 2019. This is an increase of 14.4 percent compared to the situation one year before. The cross-border share represents 23.55 percent of total online sales in Europe, which is similar to the situation last year.
Two thirds of online merchants in Europe have needed extra finance in the past two years. Loans carried out after the outbreak of the corona virus aren’t included in this statistic. Online merchants need a loan the most for buying equipment.
Facebook has launched its own ecommerce platform called Facebook Shops. The service can be used on both Facebook and Instagram, with the products displayed through pages, stories and advertisements. In the future, placing an order in WhatsApp, Messenger and Instagram Direct will also be possible.
Europe has turned into a continent of online shoppers during the corona crisis. Since the beginning of the current contact restrictions, 57 percent of European consumers shop online more than ever. About one in three Europeans (30 percent) are spending more money on virtual experiences.
Zalando expects to grows its Gross Merchandise Volume by 10 to 20 percent this year. Its revenue is also expected to increase in the same range. Meanwhile, the overall fashion market is expected to decrease by about 28 percent due to the coronavirus outbreak.
Today, Zalando has started the online sales of textile masks in Europe. The disposable masks are sold at an affordable price in all 17 markets and the profit will go to international efforts against the coronavirus.
Maternia has launched the online sales of prescription eyeglasses. This was originally planned for the second half of 2020, but due to the current situation caused by the coronavirus the eye care specialist accelerated these expansion plans.
More and more consumers in Europe are buying fresh food products online. Although many shoppers still tend to buy a lower volume online than they do-instore. The only exception seems to be the United Kingdom, where 42 percent buys more online than in-store and 32% percent buy less online.
Casper, a mattress retailer from the US, is shutting down its operations in Europe. As a result, 78 people are laid off, which corresponds to a fifth of its corporate workforce worldwide.