The 100 biggest marketplaces that are active in Europe are expected to generate a gross merchandise volume (GMV) of 175.8 billion euros. And 79.5 percent of that is generated by cross-border sales. The cross-border market share is expected to increase.
Furniture retailer Ikea is expanding its pre-owned marketplace to three new markets. It is launching in the United Kingdom, Ireland and Germany. This brings the total active markets to nine. It is also starting a buyback service in Portugal and Spain.
The European Commission is working on a new fee for packages from outside the EU. This surveillance fee is intended to facilitate better product inspections. The fee will be in addition to the 3-euro import duty and the upcoming 2-euro fee for customs clearance.
TikTok Shop generates far more sales in the United Kingdom than in other European countries. This year, the platform’s gross merchandise value (GMV) in its pioneering European market is expected to rise to almost 5 billion euros.
Nine out of ten euros of online spending that left the European Union in 2025 went to Temu, Shein and AliExpress. In that year, 49.7 billion euros were spent on those platforms. In total, Europeans spent 55.1 billion euros abroad on physical goods. This comes down to 13.1 percent of the total online spending by consumers in EU-countries.
As of today, Austria has introduced a national levy of 2 euros per parcel for large online sellers. The measure applies to online stores and marketplaces generating more than 100 million euros in annual sales to customers in the country. Thousands of other businesses are affected indirectly. Resistance to the levy is therefore considerable.
Growth in online consumer spending in Europe is slowing down. For the current year, Ecommerce Europe and EuroCommerce expect growth of 5 percent in nominal terms. The growth engine in Eastern Europe is grinding to a halt.
Ecommerce giant Amazon has announced that it will expand its service Global Warehousing and Distribution into Europe by the end of the year. It will launch in Germany, France, Italy, Spain and the United Kingdom. With it, sellers can reach customers across multiple countries from one single Amazon-operated facility.
DHL eCommerce is looking for more parcel companies to acquire in Eastern Europe. The planned purchase of Venipak in the Baltics is its latest step. CEO Pablo Ciano says the region is now the focus of the division’s European acquisition plans.
Product carousels have almost entirely disappeared from Google’s shopping-related search results in the European Economic Area (EEA). For online retailers, a large part of their visibility in organic Shopping results has abruptly vanished.
Amazon has seen the number of recipients of its shopping services in the European Union decline slightly. In the first half of this year, the company reported an average of 193.9 million recipients per month, down from 195.2 million in the second half of last year.
Sellers from eight European Union member states will soon be able to offer their products to British consumers on TikTok Shop. Conversely, sellers will soon be able to sell to shoppers in continental Europe.
Compare Group, which owns several price comparison platforms, will expand to Spain, Portugal, Italy and Austria on 7 September. The expansion brings its platforms to 12 European countries. The expansion follows the launch of Compare Group’s platforms in France, Denmark and Norway in 2025.
One in three (34 percent) European small businesses selling on Temu said that they have started selling in new markets after joining the platform. And 50 percent said that they have added production capacity, hired additional staff or both.
Chinese ecommerce platforms such as AliExpress, Banggood, Shein, and Temu are more popular than average in Southern Europe, according to research by the European Central Bank (ECB). Shoppers are attracted by low prices and a wide product range.