lightspeed ecommerce

Backcountry buys German outdoor equipment store

Backcountry has acquired, an European ecommerce site that sells all kinds of outdoor equipment and serves customers in Germany, Austria and Switzerland. The purchase marks the entry of American-based Backcountry into the European market. The company wants to build the first globally scaled outdoor ecommerce business.


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More American players buying European outdoor stores
It’s the first European acquisition for Backcountry, that is part of the Liberty Interactive Group, owner of other ecommerce sites like QVC and But it’s definitely not the first US outdoor or actoin sports retailer that has acquired an European retailer. Zumiez paid almost 60 million euros for Austria-based ecommerce site Blue Tomato in June 2012. One year later, in June of this year, Foot Locker bought Runners Point Group, an athletic store and online retailer based in Germany. That month another acquisition took place in this industry, as an Swedish outdoor online retailer (Addnature AB) bought German online bicycle and outdoor retailer Internetstores, which owns, Brü, Bikster and Bikeunit.