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eTail Europe wants to ‘transform retail together’

From 20 to 22 June, the Queen Elizabeth II Conference Center in London will be all bout ecommerce. Because that’s where and when eTail Europe will take place. The organization expects this to be their best-attended event ever and with developments such as Brexit, there is of course lots to talk about.


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During these three days, successful European retailers will discuss the challenges the retail industry has to face, but also how they can work with ecommerce innovators to transform their businesses. The organization spent months on researching for the event, so they now know what the top priorities are for retailers. This has led to a full agenda, filled with speakers and sessions, such as “Where is etail heading vs. traditional commerce” by Boohoo chairman Peter Williams, and “Build loyalty through brand-led omnichannel experience” by Chris Bates of John Lewis.

eTail Europe saw the light of day in 2006, the same year Google acquired YouTube and Twitter was founded. Since then, it’s distinguished itself from competitors. It wants to focus on growing your business, so it stays away from what they call the talking heads and the big egos. And instead of being a massive tradeshow, it wants to promote interactivity and be a true community. A new element during this year’s edition is the Head of ecommerce Think Tank, which will be a small, exclusive C-Suite only private group discussion which focuses on “pressing mission critical topics”.

80% retail attendance

It also promises a 80 percent retail attendance. “We protect our buyer-to-seller numbers to make sure you are meeting and interacting with the right people; 90 leading retail speakers, 600 retailer attendees from 300 companies”, it explains in its brochure.

As said, eTail Europe has done the research to make sure attendees will learn more about the things they care about. One of the trends centers on omnichannel and the entire first day is dedicated to this topic. Digital transformation will be the focus of the second day, while the third and last day will be all about online customer engagement.

Enough time for entertainment

Aside from the “typical event agenda”, as the organization describes it, there will also be creative workshops, retailer speed-dating, social hub meet-ups and the Women in Retail Champagne Break Out. “We pride ourselves on our after-hours entertainments and this year, we will be hosting a Monte Carlo casino night on June 20th. We are bringing out the tables, cocktails and tournaments and there will be big prizes for all the winners”, eTail Europe reveals.

eTail Europe 2017 is just one of many ecommerce events that are listed in our calendar. Please check out the events calendar to see which other events you can visit in Europe!