Executing Shopper Insights 2019
Event information
Date: February 06, 2019 till February 07, 2019 Location: LondonThe United Kingdom Visit website Google Calendar iCal
Executing Shopper Insights is a two-day event which takes place in London and brings together the community of the fast-moving consumer goods (FMCG) industry. Like-minded peers will gather to attend exclusive case studies, interactive round tables and panel discussions.
During this event, leading brands and retailers will try to tackle the integration of shopper insight strategies led by brands and retailers to engage customers, enhance the impact of marketing investment, and create profitable omni-channel strategies. The key themes for this year are neuro-science, eye-tracking, big data and CRM.
This year’s edition is focused on tackling the various shopper insights employed by brands and retailers to engage customers, create brand loyalty and to improve their marketing focus. Executing Shopper Insights will feature presentations from companies such as Coty, Mysupermarket, General Mills, The Body Shop and Premier Foods.
Program day one @ Executing Shopper Insights
| 08:15 – 08:50 | Registration and refreshments |
| 08:50 – 09:00 | Chair’s opening remarks |
| 09:00 – 09:30 | Keynote Mark Dempsey |
| 09:30 – 10:20 | Live debate on big data |
| 10:20 – 10:50 | Session on behavioural science |
| 10:50 – 11:20 | Morning refreshments and networking |
| 11:20 – 11:50 | Keynote Binanti Cuzner |
| 11:50 – 12:35 | Best practice panel about CRM |
| 12:35 – 13:45 | Lunch and networking |
| 13:45 – 14:15 | Keynote Hayley Morgan |
| 14:15 – 14:45 | Keynote Rachit Kapoor |
| 14:45 – 15:15 | Keynote Upma Vermani |
| 15:15 – 15:45 | Afternoon break and networking |
| 15:45 – 16:15 | Keynote Paul Thomas |
| 16:15 – 16:45 | Keynote Martin Duffy + Ema Gawthorne |
| 16:45 – 17:00 | Chair’s summation |
Program day two @ Executing Shopper Insights
| 08:15 – 08:50 | Registration and refreshments |
| 08:50 – 09:00 | Chair’s opening remarks |
| 09:00 – 10:30 | Speaker Hosted Roundtables |
| 10:30 – 11:00 | Morning refreshments and networking |
| 11:00 – 11:30 | “Highlighting your USPs” |
| 11:30 – 12:00 | Keynote Katharina Sutch |
| 12:00 – 12:30 | Keynote Sam Page |
| 12:30 – 13:30 | Lunch and networking |
| 13:30 – 14:30 | Panel |
| 14:30 – 15:00 | Keynote about GDPR |
| 15:00 – 15:30 | Afternoon refreshments and networking |
| 15:30 – 16:00 | Keynote Daniela Busseni |
| 16:00 – 16:30 | Keynote Samuel Cernak |
| 16:30- 16:45 | Chair’s summation |