Klarna raises 547 million euros
Klarna has raised an amount of 650 million dollars, which corresponds to roughly 547 million euros. With this fresh funding, the Swedish payments company is now valued at around 8.9 billion euros. This makes Klarna the largest fintech unicorn in Europe.
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With the most recent valuation, Klarna is even considered to be the fourth highest-valued private fintech in the world. With the millions of euros it raised in a funding round led by Silver Lake, Klarna wants to further invest in its offering, increase its global presence, and boost its momentum.
The main focus will be on the United States, where Klarna is gaining a foothold with over 9 million consumers already using the payment solution.
In the US, Klarna has 9 million users.
The Klarna app is used by 12 million users
Klarna currently has more than 90 million users around the world. The app, which makes it easy for consumers to pay at both online and offline stores, has more than 12 million monthly active users and is downloaded 55,000 times per day. In the app, users can also add their favorite products to a wish list, access unique discounts, set price cut notifications, and track expenses and deliveries.
Paying on time is rewarded
Vibe is the latest gimmick of that Klarna app. It’s a ‘buy now, pay later’ loyalty program that rewards consumers who pay on time to encourage responsible spending. Vibe is currently only available to users in the US, but will soon be launched in other countries, according to Klarna.
On the retailer side, Klarna can also provide good figures. In the first half of this year, the payment company has connected more than 35,000 new retailers to its network of at least 200,000 partners, such as Groupon, H&M, Ikea, Nike and AliExpress.
Klarna’s turnover has grown by 36 percent in the first half of this year compared to the same period a year ago, amounting to about 392 million euros.
Klarna’s turnover was worth 392 million euros in the first half of 2020.