Ecommerce in Sweden has increased just slightly during last year and was worth 14.5 billion euros at the end of 2017. After an increase of 4.1 percent, the B2C ecommerce turnover of Sweden grew only 400,000 euros compared to the situation in 2016.
Amazon is seen as a threat by almost half of Nordic online retailers. On the other hand, over a quarter of ecommerce players see Amazon entering the Nordic market as an opportunity. With Amazon’s arrival, local retailers can use the established marketplace to sell their products to more consumers.
Eko, a Swedish chain of hypermarkets owned by Bergendahls, will not only expand its business by opening new physical stores, it also entered a new market online. The company has launched its first ecommerce platform, called E by Night, which sells sex toys and related products online.
Fast-growing fashion brand Chiquelle is ready for the new fashion season and will introduce an augmented reality app to its customers in Europe. Together with tech company Figuratic, Chiquelle will launch a virtual shopping experience based on AR and 3D technologies.
Swedish postal service PostNord has signed a deal with Wish, so customers will no longer have to pay VAT or handling fees upon the arrival of parcels to Sweden. Instead, shoppers will now be charged VAT at the point of purchase. As a result, Swedish customers will get their order faster than before.
Afound, H&M’s newest retail brand, has announced that it will open its online store on 14 June. On that day, the outlet brand will also open the doors of its physical store in Stockholm. Two days later, the Malmö store will open.
PayPal has signed an agreement to acquire iZettle, a Swedish fintech company that’s aimed at small businesses. PayPal will pay 2.2 billion euros for iZettle, which makes it the biggest acquisition of PayPal ever.