Lengow acquired by Marlin

Ecommerce automation platform Lengow has been acquired by Marlin Equity Partners. The global investment fund says it has big plans with Lengow. It wants to make the French company the leading ecommerce platform on the market.

Marlin Equity Partners has acquired a majority stake in Lengow, which has offices in France and Germany and provides over 4,600 brands and retailers cross-channel management of their ecommerce strategy.

CEO of Lengow: ‘It’s the perfect moment’

The acquisition materialized from the pandemic, which significantly boosted ecommerce since the start of last year. “It’s the perfect moment to take our ecommerce platform to the next level to better meet rapidly growing expectations”, Mickael Froger, founder and CEO of Lengow, comments.

“A strong partner like Marlin Equity, which has a long and proven track record with global software companies, will make it possible to accelerate growth in existing and new markets, develop crucial technological innovations and ultimately revolutionize the ecommerce market in the long run.”

Marlin will make it possible to accelerate growth in existing and new markets.

Recommendations to increase online sales

With its proprietary Insights feature, brands and retailers can get business recommendations to increase their online sales. It provides suggestions of online sales channels that best match the retailer’s products and strategy. The feature also communicates a precise indication of the expected turnover.

“It’s innovations like Insights that convinced us to fully buy into Lengow. The platform is groundbreaking in the ecommerce and digital space”, says Roland Pezzutto of Marlin Equity Partners. “We support Lengow’s team in further international expansion, state-of-the-art technology, community, and accelerating growth. To do this, we not only provide capital but also give valuable strategic support.”

We provide capital but also give strategic support.