Marketplace solution provider Mirakl has announced the acquisition of Adspert, a data-driven advertising optimization tool. Thanks to the acquisition, Mirakl can enhance its retail media solution and add AI-driven advertising optimization software to its platform.
With Trade Assurance, Alibaba introduces what it calls a new standard for safe and transparent digital B2B trade in Europe. The service portfolio is initially available for businesses in France, Germany, Italy, and Spain.
This week, fulfillment company Monta has announced further international expansion. The company will open fulfillment centers in France, Italy and Poland. The new locations will be operational by this time next year.
Omni-channel retail brand Ochama has announced that it will expand its pickup point network into France. It is also introducing next-day home delivery all throughout the country, for more than 1,000 selected products.
Within four months after its launch in France, Temu has managed to achieve a larger market share in terms of value than its competitor Shein. It has not yet surpassed AliExpress. Additionally, 96 percent of Temu customers in the last 90 days were repeat customers.
Back Market, a marketplace for pre-owned phones, laptops, and other electronic devices, posted a 45 percent revenue growth last year, reaching 320 million euros. The growth continues unabated, and the company expects to turn a profit for the first time this year.
Amazon is the largest online furniture retailer in the United Kingdom, Spain, and Italy. In France, the American giant lags behind Ikea, which also ranks in the top three in other major European countries. Only in Germany does a local player, Otto, lead the market.
French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers and brands products (3P).
TikTok is set to introduce its ecommerce activities in continental Europe soon. The company has started inviting merchants to beta-test in Germany, France, Italy, and Spain. Launches in other European countries are likely to follow eventually.
Whoppah, a marketplace for second-hand design and art, has recently entered the French market. The Dutch company previously spread its wings to Belgium and Germany. Its ambitions are pan-European.
Marketplace solution provider Mirakl generated nearly 160 million dollars (148.6 million euros) in annual recurring revenue in 2023. This is a growth of 20 percent compared to a year before. Additionally, the Mirakl Platform has reached profitability in the fourth quarter of last year.
This week, French government agency Business France and Alibaba have launched a partnership to promote French SMEs. Through this initiative, online merchants can more easily promote their products on a global scale. This will increase the amount of exporting companies in France.
French postal service company La Poste has installed a fitting room in two of its post offices in Paris. It wants to install fitting rooms in seven of its branches in total. With this experiment, customers can try on their online orders immediately after collection.
Dutch fulfillment company Salesupply has added another new fulfillment location to its global network. It is located in Lyon, France. The warehouse is 15,000 square meters, which gives the company the opportunity to process higher volumes in that country.
In anticipation of the retail industry's Black Friday event, Vestiaire Collective has removed H&M, Zara, and dozens of other brands and retailers from its platform. The fashion resale specialist is urging partners and customers to join its 'Think First, Buy Second' campaign.