France

Popular marketplace Wish is once again available in France. A year and a half ago, the state delisted the platform because of unsafe products. Now, the marketplace can be found in the biggest search engines and app stores again.

Last year, French ecommerce generated 146.9 billion euros in online sales of products and services. This is a growth of 13.8 percent when compared to 2021. The growth is mostly caused by the online service sector sales, as products sales fell 7 percent.

Non-food online sales in the United Kingdom, France, Germany, Italy and Spain are expected to grow up to 4 percent. This is mostly driven by rising prices due to inflation. At the same time, sales volumes are set to fall up to 5 percent.

Beerwulf, the Heineken-owned online beer retailer, has launched its own marketplace in the Netherlands. Now, third party retailers can sell products on its platform. Beerwulf’s new platform will enter the United Kingdom in 2023, followed by Germany, France and Italy.

The French competition authority has ordered a fine for Essilor International, which produces lenses for glasses. The company banned selling its lenses on online platforms in the past. According to the watchdog, this has unfairly hindered ecommerce businesses.

Furniture and houseware retailer Home24 is expanding its marketplace to more European countries. The platform for third-party sellers launched in Germany this summer. By the end of 2022, it will enter Austria, France and Switzerland.

In online shops, 16 percent of products are out-of-stock. The United Kingdom and the Netherlands have the best product availability. Google Shopping, Facebook Product Ads and Amazon are the top three advertising channels for ecommerce sellers worldwide.

Dutch platform for returned goods New Returns, active in the Netherlands as 2dekansje.com, is expanding internationally for the second time in one year. It is launching in France with a different trade name, 2echoix.fr. The launch follows an earlier German launch with bwareshop.de in March.

Curated fashion platform Farfetch has bought a 47.5 percent stake in Yoox Net-A-Porter Group. It is unclear what amount of money was involved in the acquisition. Because of the deal, Farfetch can acquire the remaining shares later on.

Wholesale marketplace for secondhand luxury goods LePrix is launching in France. It is originally from the US and is now starting European expansion. “The demand for pre-owned luxury goods in Europe is surging”, says General Director Camille de Vregille.

The French Beaumanoir Group wants to acquire fashion retailer Sarenza. The online shop is now in the hands of Monoprix. According to the Beaumanoir Group, Sarenza will strengthen their ecommerce activities.

JohnBeerens.com, the online beauty retailer from the Netherlands, is launching in France and Germany. The company is also working on its own product label and customer loyalty program.

Vinted, the secondhand fashion marketplace, is launching its own logistics company: Vinted Go. The service will have its own parcel lockers in and around Paris. Additionally, its online shipping platform can be used by other companies.

Startup JUST, which enables a one-click checkout for online stores, raised 3 million euros in seed capital. The solution can increase conversion by nearly 20 percent, according to the company. The one-click checkout landscape is highly competitive.

Amazon Fashion Luxury Stores is launching in 5 countries in Europe. The ecommerce giant will offer 8 brands at launch, planning to add more in the future. But the competition for luxury fashion retail in Europe is fierce.