France

Second-hand fashion marketplace Vinted sells the most clothing in France in terms of sales volume. It outranks Amazon and local omnichannel clothing seller Kiabi. This indicates that recommerce is gaining market share in the country.

The five largest ecommerce players in Italy account for 46 percent of the sales of the country's top 250 online sellers. Spain also sees a high concentration, with its top five players representing 41 percent of the market. In the United Kingdom, Germany, and France, the market is more evenly distributed. Yet even in those countries, the top 25 sellers are significantly larger than the 225 that follow.

Kaufland will open its marketplace to consumers in France and Italy by the end of the summer. “We are the alternative to global ecommerce giants, from Europe for Europe. With that goal in mind, we are now taking the next two steps - certainly not the last”, according to Gerald Schönbucher, CEO of Kaufland e-commerce.

Starting today, TikTok Shop is available in Germany, France, and Italy, where a total of 72.1 million users reside. Among the first sellers are About You and Nivea, as well as local merchants. “TikTok Shop opens new opportunities for brands of all sizes.”

Marketplace solution provider Mirakl has generated over 162 million euros in annual recurring revenues in 2024. Its GMV also showed a year-on-year growth of 30 percent, reaching 10.3 billion euros.

TikTok is boosting its European ecommerce operations. From now on, merchants can register to start selling through TikTok Shop in Germany, France, and Italy. Users of the social media platform in these countries will soon be able to place orders.

Of the world’s 250 largest ecommerce companies, 95 have their headquarters in Europe. That is three more than in North and South America combined and significantly more than in Asia. Within our continent, Germany hosts the most headquarters.

Dutch fulfillment company Monta has realized its previously announced expansion into France. The company recently opened its first warehouse in the country. In total, it now has 19 locations in Europe.

French software company Stockly is a stock pooling and exchange solution for online sellers. The company now announces that it has raised 26 million euros. With the capital injection, it wants to accelerate its growth in Europe.

Marketplace solution provider Mirakl has announced the acquisition of Adspert, a data-driven advertising optimization tool. Thanks to the acquisition, Mirakl can enhance its retail media solution and add AI-driven advertising optimization software to its platform.

With Trade Assurance, Alibaba introduces what it calls a new standard for safe and transparent digital B2B trade in Europe. The service portfolio is initially available for businesses in France, Germany, Italy, and Spain.

This week, fulfillment company Monta has announced further international expansion. The company will open fulfillment centers in France, Italy and Poland. The new locations will be operational by this time next year.

Omni-channel retail brand Ochama has announced that it will expand its pickup point network into France. It is also introducing next-day home delivery all throughout the country, for more than 1,000 selected products.

Within four months after its launch in France, Temu has managed to achieve a larger market share in terms of value than its competitor Shein. It has not yet surpassed AliExpress. Additionally, 96 percent of Temu customers in the last 90 days were repeat customers.

Back Market, a marketplace for pre-owned phones, laptops, and other electronic devices, posted a 45 percent revenue growth last year, reaching 320 million euros. The growth continues unabated, and the company expects to turn a profit for the first time this year.